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Learn "How to Mobilize your Event and Take it to the Next Level" Date: WED, MAY 07, 2014 Time: 1:30 EST Duration: 45 mins Facilitator: Chetan Lamba, Business Development Lead at TheAppLabb. Get to know how to use technology to improve your event's experience as well as minimize your efforts. You will learn... - Why is it essential to have a Mobile App for your next event, trade show, conference? - How to inform, update, engage & delight your sponsors, speakers, attendees & exhibitors? - How to engage participants through social media & push messaging? - How to take control of the event through CMS? Looking forward to a great session with you! TheAppLabb Team www.TheAppLabb.com
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www.TheAppLabb.com
WHAT YOU WILL LEARN –
#ideasmademobile
• Why is it important to have a mobile app for your event?
• How you can inform, update & engage your event attendees?
• How to get attention through push messaging & social media?
• How to gain control of the event mobile app through CMS?
www.TheAppLabb.com
Is the Mobile Revolution here?���
Yes.There are now over
1.4 billion Smartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics
• 1 in 7 people around the globe have a Smartphone • 87% of the world has mobile technology • 66% of American adults are Smartphone owners • 91% of Smartphone owners have their devices within
arm’s length all the time
www.TheAppLabb.com
More than 80% of event attendees have a smartphone 77% of attendees download the event’s app on their smartphone 63% of attendees download the app, ���1 week before the event An app is accessed 50,000 times on average 45% of attendees participate in in-app contests and games
MOBILE AT EVENTS
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BENEFITS OF HAVING A MOBILE APP FOR YOUR EVENT
§ Save Costs § Design & Printing Brochures and Program Guides § Staffing Needs for Handling and Distributing Marketing Materials at events § Average Design Costs = $4000 § Average Printing Cost for about 500 copies = $4000
§ Green paperless events
§ Convenience for the users to easily access event info anytime
§ Make real time announcements such as schedule changes
§ Differentiate from competition through Innovation
§ Improve user experience to increase their event satisfaction
§ Provide more value to your sponsors
§ Strengthen attendee loyalty - Attract & retain attendees
§ Convert your attendees into Brand Ambassadors
§ New revenue opportunities
§ Year round community & Increased brand recognition
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Speakers
Exhibitor���
Search
Event Schedule
News & Updates
Rich Media:
Photo, Music ���
& Video
Sponsors list ���
INFORM
Inform
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SCHEDULE
• View Events & Event Schedule • RSVP to events • Add events to calendar • See who else is going • Post event photos • Post comments • Share on Facebook, Twitter or ���
SMS & Email
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• View News through Feeds from Blog, Facebook page and Twitter account
• Comment & Share • Get Push Message Alerts
for urgent announcements
NEWS & ANNOUNCEMENTS
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PROFILE LISTINGS
Web AppsMobile Apps
Strategy Design Development
• Read all the ��� content as lists,��� documents, links ��� or in browser • Make comments,��� share on Social��� Media or send an email
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Social Media Integration
Push Notifications
Fan Wall
Feedback & Email subscription
Share – Social, Email, SMS
Polls
Networking
ENGAGE
Engage
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• Login with Facebook & Twitter • Invite friends on Facebook & Twitter • Share on Facebook, Twitter ���
or SMS & Email • Check In with Facebook & Foursquare • Like, comment & message
SOCIAL MEDIA INTEGRATION
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• Display list of attendees at the event
• Ability for admin to import this list via CSV
• Ability for user to connect with these attendees by clicking on their name, via linkedin, twitter or facebook,
• Search Registrants
ATTENDEES
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Interactive Maps
Photo Booth
Augmented Reality
Live Streaming
Badges
Leaderboard���
Rich Media
Enhanced���User Experience
Enhanced User Experience
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• Custom map pins show the event venue and other points of interest in the area
• Linked pins with a detail view containing info, directions and additional links
LOCATION
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CONTESTS § Badges
§ Reward your users with badges for specific activities. § Badges can be linked to coupons or exclusive content § Badges awarded for activities like commenting, sharing on
facebook/twitter, liking, etc. § Leaderboard Contests
§ Reward top users based on points– daily, weekly, monthly
§ Users get points for comments, share on facebook/twitter etc.
§ Users ranked on leaderboard based on # of points.
§ Social Unlock Contest – Used for Sweepstakes
§ Reward users with coupon (or unlocked content) on sharing app or email subscription
§ Geo-Fenced Rewards
§ Reward users for entering a specific zone at the event
§ QR Code Contests
§ Reward users with coupon (or unlocked content) on scanning QR code
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Registration & Ticketing
App Analytics
Gather Data
In-App Ads
Geo-Targeted messages
Sponsor
Visibility
Incentivized ���
promotions by users
Monetization ���&
ROI
Monetization & ROI
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Web AppsMobile Apps
Strategy Design Development
FAN WALL, MAILING LIST & REGISTRATION
• Ask questions or interact with event organizers or fellow attendees • Sign up for
Newsletters • Register or buy event
tickets.
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Drag & Drop Features
Manage content
Customize Design
View Analytics
Manage Users & Comments
Send
Push Messages
Manage Contests
Manage Apps���via���
CMS
Manage Apps via CMS
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CONTENT MANAGEMENT SYSTEM (CMS) - DASHBOARD
• View high level analytics
• View User Activity
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CMS – MANAGE CONTENT
• Add new content for any of the sections (News, Schedule, Info sections, Attendees, photos, videos, location etc.)
• Edit existing content for any of the sections
• Delete existing content for any of the sections
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CMS – CUSTOMIZE DESIGN
• Choose templates • Add/Edit/Delete Home
page gallery images • Edit App header • Edit Background image • Edit section icons • Change color scheme • Edit font • Arrange Sections
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CMS – MODERATE
• Every user comment or user uploaded photo is viewable in a list, allowing admin to filter to flagged items, and remove content or ban users.
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CMS – PUSH MESSAGING
• Push notifications can be targeted by geolocation down to a one mile radius
• Can be linked to content
• Each push wrapped in analytics for recipients and engagement
• Will send an automatic notification when a user crosses into a specific geo-fenced area
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CMS – ANALYTICS
• Ability to export in CSV format
Reports for : • App Downloads • App Downloads by
Platform • Unique Hits • Share Stats • Email Subscribers • Comments Breakdown • Demographic
Information
www.TheAppLabb.com
BANFF WORLD MEDIA FESTIVAL
Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
www.TheAppLabb.com
Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
GLUTEN FREE EXPO
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
CANADIAN SPECIAL EVENTS EXPO
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
DIVERSITY EXPO & AWARDS
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
HUMAN RESOURCE PROFESSIONALS ASSOCIATION (HRPA) ���CONFERENCE
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
SOCIETY OF RURAL PHYSICIANS OF CANADA (SRPC) ���CONFERENCE
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We are creating amazing apps for our clients every day – through flawless engineering coupled with our ability to create rich user experiences. We look forward to create an amazing app for you!
www.TheAppLabb.com
OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E [email protected] | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T
OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E [email protected] | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T