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How To Successfully Distribute HTML5 Games Overseas
Facts Every Developer Should Know
Introduction of SOFTGAMES
- World’s largest HTML5 games platform
- 280+ Games, 550+ Developers
- 3 new games per week
- Games available in 9 languages
HTML5 Games History
HTML5 Games Latest Trends
- Casual Games are still dominating
- Rising Budgets & Complexity
- Free2Play Mechanics
Design For A Broad Audience
5% Age 65+
9% Age 45-54
7% Age 55-64
20% Age 18-24 24% Age 25-34
35% Age 35-44
100+ Genres To Choose From
- Explain gameplay in <3 seconds
- Interactive & Entertaining
- Instructional or Progressive
Simple Tutorial
Addicting Gameplay
- Easy and fun
- Lots of short levels
- Add Achievements & Unlocks
- Deep in-game experience:
from a simple to complex game play
Super High Quality Graphics
Bad Graphics Example
A) OriginalB) New Version
A) OriginalB) New Version
Bad Graphics Example
Make It Social & Add Competition
Ranking & GiftingInGame Leaderboard Competition
Loading Time / Performance is King
…20 Seconds …70 Seconds …170 Seconds
Test Your Game
Galaxy Tab 2.10.1
iPad 5
Google Nexus 4
iPhone 4S, 5, 6, 6+
LG G3 One+ One
Chrome, Firefox, Safari
Galaxy S3 mini, S3, S4 S5
TOP GAMES: Fly With Rope
- One touch controls
- Great art style
- Simple, addictive game play
TOP GAMES: Pudding Land
- Simple controls
- Very competitive
- Many short levels
TOP GAMES: Magic Card Saga
- Solitaire 2.0
- Visually appealing
- Ultra performance
ENGINES: Phaser
+ Based on Pixi.js, one of the
fastest WebGL/Canvas engines
+ integrated Physics engine
+ Many examples available
+ Type script bindings available
ENGINES: Cocos2D-JS
+ Own IDE
+ Export as iOS, Android, HTML5,
Windows Phone and more
- Confusing naming
(cocos2d-js/cocos2d-x
JSB/cocos2d-html5)
ENGINES: Construct 2
+ Simple graphical game making experience
- Obfuscated code
-A lot of trouble when the game should
-work in different environments
- Some publishers don't accept C2-Games
- Fast + easy way to make $$$
- Instant cash! No risk!
- You sell your rights on the game to a publisher (excl. or non-excl.)
- Contact us: [email protected]
BUSINESS MODEL: Sponsorship
- Risky, long-term way to make $$$
- You keep all rights on your game.
- Best model for Freemium Games
BUSINESS MODEL: Revenue Share
- Additional way to make $$$
- App-Stores, Arcade Sites, User Acquisition
- You keep all rights and full control on your game
- Freemium / In-Game Ads
BUSINESS MODEL: Self-Publishing
Future Outlook
Thanks for your attention!
Questions?
www.softgames.compublishers.softgames.com
LinkedIn.com/in/alexanderkrug
Visit us at our Mini Boothes 58-60