Frictionless + On Demand

Future of Advertising Annual Meeting

CHRISTIAN GLOVER WILSON October 2015

With a mobile device in everyone’s pocket, it’s no surprise that mobile innovation can effect real behavioral change

Wearables are an increasing part of an omni-channel customer experience

Social messaging apps don’t get to exist without push notifications

Deep searching: both Apple and Google have

announced methods for indexing deep content within apps

Deep linking: apps can now act like the web with links to features or content below the surface

What does this mean for the “IWWIWWIWI” generation?

There has been an explosion in on demand services but they tend to be niche players

Connecting these services into a coherent and frictionless user experience is what creates a single ‘on-demand economy’

Thank you

Christian Glover Wilson VP, Technology & Strategy

christian.gloverwilson@tigerspike.com