Frictionless + On Demand
Future of Advertising Annual Meeting
CHRISTIAN GLOVER WILSON October 2015
With a mobile device in everyone’s pocket, it’s no surprise that mobile innovation can effect real behavioral change
Wearables are an increasing part of an omni-channel customer experience
Social messaging apps don’t get to exist without push notifications
Deep searching: both Apple and Google have
announced methods for indexing deep content within apps
Deep linking: apps can now act like the web with links to features or content below the surface
What does this mean for the “IWWIWWIWI” generation?
There has been an explosion in on demand services but they tend to be niche players
Connecting these services into a coherent and frictionless user experience is what creates a single ‘on-demand economy’
Thank you
Christian Glover Wilson VP, Technology & Strategy
[email protected]