Are you a mobile leader?

LEADERLEMOBILE

Are you a

?The mobile device market has

experienced explosive growth during the past five years, giving

rise to the mobile marketer.

Using Adobe’s research below, evaluate your mobile

marketing maturity.

Brought to you by Adobe

86% of mobile marketerssay that mobile channels are extremely important to their marketing strategyClick these icons to tweetstats on each slide

86% of mobile marketerssay that mobile channels are extremely important to their marketing strategy

https://twitter.com/intent/tweet?source=webclient&text=How%20important%20is%20mobile%20to%20marketing%20strategy%3F%2086%25%20of%20mobile%20marketers%20say%20%E2%80%9Cextremely.%E2%80%9D%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

$5 MillionMobile websites

$5.5 MillionMobile apps

61%

Mobile marketers’average annual spend

of the companies surveyed plan to add more full-time employees to mobile app teams in the next year

https://twitter.com/intent/tweet?source=webclient&text=Mobile%20marketers%E2%80%99%20spend%20an%20average%20of%20$5%20million%20per%20year%20each%20on%20mobile%20apps%20and%20mobile%20websites.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

https://twitter.com/intent/tweet?source=webclient&text=Over%2060%25%20of%20companies%20will%20be%20adding%20to%20their%20mobile%20app%20teams%20in%20the%20next%20year.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

50%

Marketing

Advertising

25%

Media

25%

IT

18%

Product Management

15%Digital

15%

Departments that lead the mobile app strategy within their company

https://twitter.com/intent/tweet?source=webclient&text=Half%20of%20companies%20put%20marketing%20in%20charge%20of%20leading%20mobile%20app%20strategy.%20How%20does%20that%20compare%20to%20your%20company%3F%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

84%of mobile marketers have responsive websites for all device types

76%have sites designed for smartphones

65%have tablet-specifc sites

Marketers prioritizeresponsive web to

reach all devices

https://twitter.com/intent/tweet?source=webclient&text=Are%20you%20designing%20for%20mobile%3F%2084%25%20of%20marketers%20see%20the%20advantage%20of%20responsive%20websites%20for%20mobile.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

No17%

Yes83%

Companies who have a dedicated Mobile App Team

https://twitter.com/intent/tweet?source=webclient&text=Don%E2%80%99t%20have%20a%20dedicated%20mobile%20app%20team%3F%2083%25%20of%20companies%20do.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

50%of the companies surveyed are using hybrid web technologies, such as HTML5, to create apps

60%use technologies for push messaging, content management, and analytics to power their apps

Mobile app innovation requires technology investments

https://twitter.com/intent/tweet?source=webclient&text=Mobile%20app%20innovation%20requires%20tech%20investments%20like%20analytics%20and%20push%20messaging.%2060%25%20of%20companies%20agree.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

Request GPSLocation Data

Use of iBeaconTechnology

Currently Using

49%

18%

No, but plan to usein the next 12 months

28%

No, and no plans to use in the next 12 months

37%7%

36%

Not sure

8%

17%

Mobile app innovationand location technology

https://twitter.com/intent/tweet?source=webclient&text=1/2%20of%20companies%20are%20using%20GPS%20location%20data%20in%20mobile%20apps,%20and%201/3%20will%20be%20using%20iBeacon%20tech%20in%20the%20next%20year.%20http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html

How doyou compare?

Download the full report

How can Adobe help??

http://offers.adobe.com/en/na/marketing/landings/_56961_mobile_marketer_maturity_responsive.html?s_osc=70114000002JGFsAAO&s_iid=70114000002JERiAAO

http://www.adobe.com/solutions/digital-marketing/hot-topics/mobile.html