Mobile Marketing ServicesUsing the mobile as a marketing channel

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Mobile Marketing ServicesUsing the mobile as a marketing channel

The third screen takes the lead

Mobile phones are now ubiquitous. With

over four billion subscribers worldwide,

there are three times as many mobile

users than television owners or internet

users. Their phenomenal success gives

mobiles the potential to become THe

prime mass communication tool.

Whether building customer loyalty,

promoting your brand or selling new

services, mobile marketing is all about

reaching consumers in an interactive

and personalized way. People carry their

mobile phone everywhere, which means

you can always reach the right customer

with the right content at the right time.

Mobile marketing services to operators

Our Mobile Marketing Services help

mobile operators implement their mobile

marketing strategies in the most efficient

way possible, to boost data service

adoption, usage and revenues, to

improve user database value with opt-in

collection and user qualification, to

increase the efficiency of their direct

marketing mobile campaigns and to start

monetizing their user database through

brands.

The key of our success is a unique asset

– the Smart Message mobile messaging

channel, piloted by a SIM application,

which provides reach, true dialogue and

built-in interactivity with users, leading

to superior response rates, ranging from

10-40%.

Listening and sharing our experience

Our Mobile Marketing Services are the

key to success for your mobile content,

CRM and advertising strategies.

> For Mobile Content

To optimize service lifecycle management,

Gemalto offers a complete end-to-end

service offer.

> For Mobile CRM and Mobile

Advertising

Gemalto will manage the complete

process, from the identification of the

right campaigns and their execution

through to campaign impact analysis

and recommendations. Our team of

experts will build the most engaging

campaign scenarios, respecting

end-user’s interests and maximizing

mobile campaign response rates.

Did you know ?

> Reaches 100% of handsets

> Is always seen as sitting on the

idle screen

> Is easy to use through 1-Click

action to the next screen

> Has a higher response rate, with more than 10%

VAS portal deployment and

promotion

Opt-in, qualification and CRM campaigns

Monetization with advertisers

campaigns

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Mobile Marketing services to advertisers

The mobile screen presents huge potential

for advertisers to leverage as part of their

communication strategies. But the current

mobile market remains complex. It is a

fragmented market that isn’t delivering

reach promise, there are poor opt-in

databases offering low targeting capabilities

and no performance measurement

guarantee. To combat this, Gemalto has

created lassoo®, a high-performance

mobile messaging solution that delivers

reach and results.

A new revenue source for mobile operators

lassoo, the breakthrough mobile messaging

solution that drives long-term revenue

growth, and requires no investment for

mobile operators.

Key channels

> Smart Message A unique messaging channel that

combines simplicity, engagement and

performance with a minimum 10%

response rate, and enhances the

messaging model to allow advertisers

to develop real interactive relationships

with their consumers.

> Loyalty SIM A unique SIM card profile for mobile

operators and advertisers wishing to

develop customer loyalty and engagement,

improve customer knowledge and

fine-tune their service offer.

loyalty SIM is the must-have CRM-driven

tool that respects consumer choice.

Better mobile engagement for advertisers

lassoo is a high-performance mobile messaging solution that brings simplicity to the complex

world of mobile marketing, guarantees reach, delivers results, and ensures higher ROI

thanks to cross-mobile operator reach and the best-in-class Smart Message channel.

To find out more about lassoo®, watch our video on YouTube: http://www.gemalto.com/telecom/mobile_marketing/lassoo/index.html

SMARTER CONVERSATIONS IN MOBILE MARKETING

www.gemal to .com

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It’s happening in the field

They Trust Us

Don’t take our word for it – watch one of our customer testimonials on YouTube: http://www.youtube.com/watch?v=6dBHw58PGrw

Mobile Operator in Latin America

Mobile operator in Middle East

Retail Brand in Europe

Opt-in campaign launched in January 2011 with Smart Message, targeting mass market

Efficient Results> 18% of acceptance rate> 60% of subscribers database has opted-in in 4 months > n°1 channel in 6 months: Smart Message has been established as the main channel for customer engagement at this mobile operator CRM department.

To achieve operator’s requirements of increasing its Religious service adoption as well as users’ loyalty, Gemalto Traffic boosting has implemented efficient actions to arouse subscribers’ interest. A promotional campaign was launched just before Ramadan through Smart Message channel on a well-targeted population.

Efficient Results> 16% acceptance rate > x16 of subscription increase

To win back lost customers, the retail brand launched an ambitious Smart Message campaign to better understand customer motivations for leaving, collect email, and drive traffic to the store.

Efficient Results> 4.3% response rate for the full questionnaire Good KPI as no other media except call center (way more expensive than Smart Message) could retrieve emails

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