The mobile app development industry is thriving and continuing to evolve year after year. In 2014, we saw mobile app market maturing from smartphones and tablets to wearable devices and Internet of Things. There was also an increased focus on app analytics and mobile app marketing. Now that 2015 is around us, we decided to list down the top 15 mobile development trends to expect in the New Year.

Introduction

Rapid Mobile Development

The main focus of mobile app developers in 2015 would be to shorten the development lifecycles and reduce the

timeframe between Ideation to launch.

Cloud Driven Apps

The cloud approach will enable developers to build their applications that can be accessed on multiple devices with

same functions, features and data.

Mobile App Security

Security remains a big challenge on mobile devices. Key point, mobile app security is something developers need

to seriously act upon in 2015.

Beacon and Wi-Fi Based ServicesMore businesses and app developers will adopt Beacon and

Location Based Wi-Fi Services in 2015 to create smart retails and offer right information at right place as consumers walk by.

Wearable TechnologyMobile App Developers will be moving their focus from

smartphones to more on wearable device applications for enterprises and various industries in 2015.

M-commerce & Mobile PaymentsUsing a mobile phone to pay or purchase instead of debit or credit cards will also become more common in 2015 with Apple Pay and Google Wallet. This

will allow developers to build mobile apps that can process transactions without the need of physical debit/credit cards or cash.

Internet of Things (IoT)Apps will further mature as they get integrated on multiple connected

devices. It will inspire app developers to focus more on user experience on various devices.

Big Data and App AnalyticsThere will be more focus on big data and analytics in 2015. Mobile app

developers will continue to focus on adding new data collection methods in their apps to get more insights and actionable items

The Growth of Enterprise AppsThere will be a tremendous opportunity for app developers to work on

building and managing applications for Enterprise market in 2015.

In- App Advertising and Purchasing Mobile app advertising and in-app purchases will be a primary focus of

monetization and a key to success as more and more app developers are shifting away from the paid download model.

User Experience FirstUser experience will lead technology in 2015. With the increasing number of smartphones, tablets and wearable devices, the app user experience will be

more critical than ever.

App MarketingApp Store Optimization will continue to be a key factor in making an app

successful in 2015. With Beacon and Location based Wi-Fi services, marketers will now have ease to be more targeted based on the user’s location and

promote their apps with other offers.

The Year of HTML 5As this technology mature, more and more businesses will adopt it to create hybrid mobile apps that work on multiple platforms with ease. In 2015, the

focus on native apps is expected to decrease with the rise of hybrid apps based on HTML 5.

Mobile GamingIn 2015, the mobile games are also expected to be more cloud driven due to the demand of frequent and regular updates in the games. This will require

ongoing management by the game developers.

Smart Cities, Homes and OfficesWith the rising popularity of IoT, Beacon and location based Wi-Fi services,

governments and real estate companies around the world will create smart cities, smart homes and office spaces that can be connected and managed via

smartphones. All these solutions require app developers help to create mobile experiences.

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Read the detailed article about 15 Mobile App Development Trends to Look Out for In 2015

July Rapid is the award-winning mobile app studio of July Systems that transforms digital experiences through rapid prototyping, building custom native apps, and everywhere in between with an emphasis on speed and design. July Rapid has built over 1,000 apps since 2001 and widely acknowledged to be among the top app development companies, globally.

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