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MOBILE APP TRENDS FOR 2017
NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017
▸ Design, Monetization & More
DALLAS APP DEVELOPERS
Outline▸ Recap 2016 - App Market Data
▸ What’s New For 2017
▸ Design - Icon, Screenshots, User Interface
▸ Monetization
DALLAS APP DEVELOPERS
WHAT HAPPENED IN 2016
DALLAS APP DEVELOPERS
Fun Facts▸ The global revenue growth rates for both the iOS App
Store and Google Play were greater in 2016 than 2015
▸ China become the largest country in terms of iOS App Store revenue in 2016
▸ Pokémon GO launched in July 2016 and made the top five apps for worldwide revenue
DALLAS APP DEVELOPERS
New in 2016‣ iPhone 7, Google Pixel, Samsung Note
‣ Pokemon GO & Super Mario Run
‣ Messages Store
‣ macOS
‣ Search Ads
‣ VR/AR
Users spent 25% more time in apps
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Downloads increased by 15%
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Revenue increased by 40%
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Streaming apps took off in 2016
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Pokemon GO rapid growth
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TEXT
Games became more dominant
TEXT
25% of apps are games
TEXT
1000+% difference in 1st & 10th
top grossing apps
TEXT
Now over 2 Million iOS Apps!
TEXT
Revenue projected to double by 2020
DALLAS APP DEVELOPERS
WHAT’S NEW FOR 2017New screen size, new OS, same design?
DALLAS APP DEVELOPERS
Design▸ Icon
▸ Screenshots
▸ User Interface
DALLAS APP DEVELOPERS
Icons▸ Apple
▸ White logo w/ color gradient or opposite
▸ Games are the exception
▸ Android
▸ Material design w/ Flat colors
▸ Apple Style Rounded rect or Circular Pixel-style icon
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Examples
White Logo with color gradient or color logo on white
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White Logo with color gradient
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Android icons look similar with some changing to circular
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Google’s icons use Material Design look with flat colors
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Dallas App Developers Icon Mock-Up
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Screenshots▸ Apple shows screenshots of screen exclusively
▸ Other developers frequently include the outline of a device with a description (users tend to read text on screenshots before the description)
▸ Google uses a combination of two styles depending on the app
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Screenshots with device and description
DALLAS APP DEVELOPERS
Screenshots with device and description
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Screenshots with device and description
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Screenshots with In-App Screen
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Android screenshots with In-App Screen
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Android screenshots with device and description
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User Interface▸ Minimal (UI and functionality)
▸ Blur layers
▸ Outline iconography
▸ Colorful
▸ Heavy use of native UI elements
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WWDC iTunes UMusic Memos
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Other Design Considerations▸ Watch App Store features, Apple’s apps, and iOS updates for shifts in design
trends (last major update iOS 7).
▸ Design with future updates in mind
▸ Minimal Design - What would this look like if it were simple?
▸ Autolayout
▸ Have a few great features
▸ Go native
▸ Reuse your core codebase
DEMO - EZSwift (https://github.com/NickCulbertson/EZSwift)
DALLAS APP DEVELOPERS
Monetization▸ 3 Models
▸ In-App Purchases (Consumable, Freemium, Subscription, pay-what-you-want, etc.)
▸ Ads (Banner, Interstitial, Video, Reward Ads)
▸ Premium
DALLAS APP DEVELOPERS
Top Grossing▸ Most are free to download
▸ Games - Monetized with Reward Ads & IAP Consumables
▸ Others - Subscription
DALLAS APP DEVELOPERS
Example 1: Angry Birds Blast▸ Reward Ads & Consumable IAP
▸ Pros: Makes winning feel like saving money
▸ Cons: I played the entire game without them earning any revenue from me (ads only pay when they are clicked).
▸ Also incentivize user to return daily, rate prompts & time refills lives
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Example 2: Okay▸ Pay-what-you-want & Reward Ads
▸ Pros: Marketable
▸ Cons: Doesn’t work
DALLAS APP DEVELOPERS
Reward Ads▸ Uses
▸ Should add an advantage to the player without them feeling like they are cheating. i.e. checkpoints, power-ups, hints, continue/save life
▸ Sample locked content - Crossy Roads, Epic Orchestra ;)
▸ Implementation
▸ Can earn more than IAP - Crossy Roads (https://www.youtube.com/watch?v=lMqIHm3dDJI)
▸ Great Reward Ad Providers - Chartboost, AppLovin’, Unity Ads
DALLAS APP DEVELOPERS
Subscriptions▸ Access to information, media or service
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Other Monetization Considerations▸ Think of your monetization strategy early
▸ Study other successful apps in your category to see how they are monetizing
▸ It is never too late to change your monetization model (i.e. Hulu, Netflix, etc.)
DALLAS APP DEVELOPERS
Discussion▸ When should you update your apps?
▸ Are premium apps dead?
▸ How can you get featured in 2017?
MOBILE APP TRENDS FOR 2017
NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017
Next Meeting▸ Show & Tell / App Lightning Talks - March 2nd