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Reflections from 2013…
Content Marketing and Storytelling
Video, Video, Video•New platforms and higher usage
Marketing Automation
Digital trend predictions for 2014
Video•More user generated content
Mobile•4G becoming mainstream will drive a mobile data explosion
Social Media•Driving services and revenue
“The Lifebuoy hand washing Roti Reminder is my biggest "I wish I'd done that" - and it's not digital in any sense!”
Coca Cola “Share a Coke” personalisation, an integrated online and offline campaign
http://www.youtube.com/watch?v=5l0cCyElfgg&feature=youtu.be