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ABOUT YOU, YOUR BRAND AND YOUR BOOK About you
Values to visionPurposeYour inspirational message
In this section – what we will cover
What do you know about your brand today?
My personal brand
What is personal branding? "It's important to build a personal brand because it’s the only thing you’re going to have. You can’t hide anything, and more importantly, you’ve got to be out there at some level.“
Gary Vaynerchuk, Author of Crush it!
What is personal branding? "Personal branding is about
managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going to a job interview? Chances are that they’ve Googled your name.“
Tim Ferriss, Author of the 4-Hour Work Week
What is personal branding? "Your Brand is What People Say About You When You're Not in the Room“
Jeff Bezos, Founder of Amazon
What is personal branding? "Be Yourself, Everyone Else is Already Taken"
Oscar Wilde, Author and Playwright
In a nutshell Inner you: Values, passion,
purpose, heart, confidence, courage, stress, nutrition, mind-set
Personality: Your behaviour, communication skills, attitude
Competencies: Knowledge, skills, experiences, special skills for fulfilling task requirements
Appearance: Your body language, how you dress
Differentiation: What separates you from others and leaves a lasting memory in the minds of others, competitive advantage
Self-marketing activity: What you do, how you do it, consistent actions
It is everything about you…
Who am I?
Demographics? Dreams? Holiday? Career?
What do you think you know about me?
Jacqui Malpass What do you know/sense/feel?
CEO of your life As the CEO of your life, what is the business of your life?
Where are you going? What is your strategy? What is your competitive advantage?
What is the measure of your success?
This time next year
I AM Known for… list 2-4 things
I PLAN... By this time next year, I plan also to be known for 1-2 things more
How How do we, connect to the furthest reaches of the world with our amazing technology and create a community or a conversation or a personal brand?
Your book
Your book
Activity: Your story
If your life was a book, what would it be called?
What would it be about? Who are you writing it for?
Why do you want to tell your story?
What if you did...? Raise your profile & become
visible Show off expertise, knowledge
and skills "It's important to build a
personal brand because it’s the only thing you’re going to have. You can’t hide anything, and more importantly, you’ve got to be out there at some level.“ - Gary Vaynerchuk, Author of Crush it!
Your actions Ask what do I know about my brand today?
The worksheet contains a variety of exercises, do them and reflect on your answers before moving on
What do you know about your brand today?
My personal brand
