BySuryadev Maity

Reg. No - 12397104

Word of mouth(viva voce) :

Is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.

Example:

Storytelling Oral tradition Oral history

Word-of-mouth marketing (WOMM):

Also called word of mouth advertising, is an unpaid form of promotion oral or written in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.

Example:buzz, blog, viral, grassroots, brand advocates, cause influencers, social media marketing

Building Brands in Rural Area:

‘Laal Sabun’ – Lifebuoy ‘Peela Powder’ – Nirma ‘Paste’ – Colgate ‘Laal Powder’ – Dabar Lal

• Once converted, difficult to dislodge them

Word of Mouth Success Stories:

FOOD TRAVELRETAIL

CONSUMERS TRUST THEIR FRIENDS

WORD OF MOUTH MARKETING ASSOCIATION

The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

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