Upload
sheila-scarborough
View
524
Download
0
Embed Size (px)
Citation preview
Main Street“Social Media
301”Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrents
What We’ll Talk About• Social media & your Main Street strategy & goals• What’s working? Basic analytics• Your one thing isn’t enough – regional social media marketing• Digital communications trends@SheilaS
@TourismCurrents
1) Social media & your Main Street
strategy and goals
@SheilaS@TourismCurrents
Strategy...
Have One!@SheilaS
@TourismCurrents
Strategy Down to Each Social Post
Goals for your Main Street organization
Marketing communications to support goals
Social media that supports your marketing
Instagram posts to reach particular market
@SheilaS@TourismCurrents
Strategy to Social Post ExampleIncrease visibility of crafter / maker “scene”
Marketing goal to support - reach textile crafters
Social media to support crafter outreach
Instagram photos of textile arts, using hashtags like #quilting, #spinstagram, & #fiberarts
@SheilaS@TourismCurrents
Let’s think big for a minute
Example: Integration
Example: Cross-promotion
Don’t forget SEO(Search Engine
Optimization) aka
Getting Found Online
@SheilaS@TourismCurrents
Give people what they are Googling for ....
and be specific
“You have to have a plan, so you can
change it.”Editorial
Calendars keep you on track
@SheilaS@TourismCurrents
Editorial Calendar: Oregon
Editorial Calendar: HubSpot
Editorial Calendar: Historic Site
Too Much? Try Leslie’s Plan(tools required: paper & pen)
• Monday - General destination info & history• Tuesday - Calendar of Events• Wednesday - Recreation/outdoor, or restaurants• Thursday - Upcoming weekend events, weather, #TBT• Friday - Highlight an area attraction
@SheilaS@TourismCurrents
2) What IS working for you? Basic analytics
@SheilaS@TourismCurrents
Start With the Big Dog – Google Analytics
@SheilaS@TourismCurrents
Facebook Analytics (Insights)
@SheilaS@TourismCurrents
Twitter Analytics
@SheilaS@TourismCurrents
3) Your one thing isn’t enough - regional social
media marketing@SheilaS
@TourismCurrents
4) Digital communications
trends
@SheilaS@TourismCurrents
Trend: Live experiences &
video via mobile apps like
Periscope & Snapchat
@SheilaS@TourismCurrents
Live experiences on video – Periscope
In the moment – Snapchat
Trend: Effective social media
includes pay-to-play (ads)
@SheilaS@TourismCurrents
Trend: Using social media for customer service
@SheilaS@TourismCurrents
Being helpful online is like being helpful offline
Photo courtesy US National Archives on Flickr Commons
Those Trends & Your Main Street• Lock down your Main Street brand name on new social platforms• Experiment with live video on Periscope• Practice sending a snap• Get social media ad money into your budget• Customer service – answer the social media telephone!• Check notifications, understand that responses are expected
@SheilaS@TourismCurrents
Thank you, Wisconsin!Sheila ScarboroughTourism Currents