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DCI surveyed 187 meeting planners to gather important insight including top news sources read, conferences attended and marketing techniques.
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A View from Meeting Planners
WINNING STRATEGIES
In DestinationMarketing
Development Counsellors International
• Work with 400+ cities, regions, states and countries since 1960.
• Staff of 50 “place marketing” professionals headquartered in New York City, with offices in Denver, Los Angeles, Tampa and Toronto.
• DCI Tourism Practice has MICE, Trade & PR/Marketing Divisions
Alba Hotchkiss Karyl Leigh Barnes DCI MICE Division, President DCI Tourism Practice,
Managing Partner
Today’s Presenters
2012 SurveyInaugural Edition
Survey Audience: North America Meeting planners with global meeting planning responsibilities with the titles of association meeting planners, corporate meeting planners and association management representatives.
187 Total Respondents
Downloaded Report on www.aboutdci.com
Influencing Meeting Planner
Perceptions
Q. What are the three leading sources of information
influencing your perceptions of an international destination?
CHART HERE: BAR CHART Page 8/9
Attending Industry
Conferences
Q. Which industry conferences and expos have you attended in the last
three years?
Best Marketing Techniques
Q. Rank the effectiveness of the following marketing techniques as a
means of influencing meeting planners who may be considering
new destinations.
Preferred Format For Educational Workshops
Where Meetings Planners Are Getting Their Industry News
Q. Which travel industry publications do you read most frequently?
Reading Preferences
Most Effective Advertising Media
FAM Trips
Q. How would you rate the importance of educational or “fam” trips on influencing your perception
of a destination?
Importance of Fam Trips on Influencing Perception
Importance of Fam Trips Association Vs. Corporate
How Meeting Planners Interact
With DMOs
Q. When evaluating international destinations for meetings,
which organizations do you rely upon the most?
Most Common Interaction
Preferred Communication
Meeting Location Decision Makers
Q. Who makes the final decision on the destination for your meetings?
Best Destinations
For Meetings
Q. When thinking about meeting destinations, which
destinations do you view most favorably?
Best Countries For International Meetings
Best Cities ForInternational Meetings
Top Convention Bureaus
Destination vs. DMO
Best Cities For North American Meetings
Top North American DMOs
Destination vs. DMO
Thank You• DCI will email you a copy of today’s
presentation• PDF report can be downloaded at
www.aboutdci.com• Contact: Karyl Leigh Barnes Alba Hotchkiss 212-444-7123 212-444-7117 [email protected] [email protected]
