Creating Winning Facebook Marketing Strategies

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Dave Kerpen

Creating Winning Facebook Marketing

StrategiesBuilding, Engaging, & Monetizing


Agenda (In US EST):

11.55 – 12 pm

12 pm – 12.40

12:40 – 12:45

12:45 – 1 pm

Introduction

Dave Kerpen Presentation

Facebook Program Update

Attendee Q&A


• 8 Ways to Succeed on Facebook

• 5 Brands Succeeding on

Facebook

• What’s New on Facebook

What’s In Store:


Warnings AboutFacebook:

1) Social media is not free.

2) Social Media will not bring you instant

results.

3) Social media cannot make up for a bad

product or service.


Like is the New Link


It’s Not About You…


8 Ways to Succeed on

Facebook


1. listen first and never stop listening



2. think – and act –like your customer




3. compel your customers to be your first fans




4. respond quickly to all bad comments





5. respond to good comments too



6. share stories(they’re your social currency)



7. inspire your customers to share

stories



8. use facebook ads for greater impact






5 Brands Succeeding on

Facebook


*Likeable client

1. The Pampered Chef*


Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to “like” your Facebook page first.


*Likeable client

2. restaurant.com*


Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.


3. Oreo


Lesson: Share lots of photos, and ask your fans to share photos. Facebook’sPhotos remain the most viral feature of its platform.


4.Vitamin Water


Lesson: Find the resources to respond to your fans questions and inquiries.


5. Boloco


Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors.


What’s New on Facebook


Groups


Questions


Video Chat



Thank You/ Grand Prize/ I Love Feedback

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Creating Winning Facebook Marketing Strategies