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Why You Need to Know SEOOr why this may be the most
important lecture you’ll ever attend.
#utmseo
Dev Basu @devbasu
2007 2009 2010
ConsultingRewrote SEO Module TA (2x)
Started PBS 1 Day after Last
Exam
$0.5M Year 1
Marketing Prof Seneca College
~ $5M Year 5 Revenue
2013 2015
I’m Here
Timeline
Top 10 Countries
1. United States - 49.5%
2. United Kingdom - 16.0%
3. India - 6.6%
4. Canada - 4.0%
5. Australia - 3.0%
6. Spain - 2.1%
7. Netherlands - 1.9%
8. Germany - 1.8%
9. Italy - 0.8%
10. Bulgaria- 0.7%
North American Search Industry is
growing
Growth
15-20%1/2Of all Marketers
increasing budgetsIn 2014
3rd Consistent Year of
50%
Year over Year Growth for
Inbound Budgets
Total Digital Ad Spend Worldwide to hit
137.53BIn 2014 (emarketer)
Year over Year
What do you want to be when you Grow up?
Raise your hand if...
Types of Search EnginesUniversal (Google Omnibox)
Video (Youtube)
Documents (Slideshare, Docstoc) Image (Flickr, iStockPhotos)
Types of Search EnginesMusic (Soundcloud, Spotify, 8tracks)
People (Linkedin, People.com, Data.com)
Scholarly (JSTOR, PubMed, OneClass) File Search (Usenet, Torrents)
SERP
“Bein’ #2 is just being the first to lose.”
SEO is a Winner Takes all Game
What is SEO anyways?
Code Content Context
“Search Engine Optimization is the set of best practices (both marketing and technical) that aim to improve the natural or organic search
engine rankings of a given website.”
Are you familiar with the 80/20
rule?
Great content isn’t enough.
You have to be popular too.
This is a Link
Links are kinda important
Which leads to PageRank
How to Get Inbound LinksPartner sites
Get mentioned in the press
Create amazing content that people want to link to Get the same content shared on social channels
People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1 reason.
You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.
Is Your Site Mobile Friendly?
Prepare for Your Final
Exam/Project
Ace your Finals How will SEO factor into your marketing plan?
State statistics on your hypothetical new visits
State what you’ll do to optimize your site/content Know your top 5-10 factors affecting SEO
Meet Marc
Want to Work with Us?I will be hiring 2 interns for our next session
1 of the interns might be offered a full time role Opportunity to double your salary in 2-3 years
You have to come recommended by Richardson