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Why we need Search Engine OptimizationSEO, is the acronym for
Search Engine Optimization, it is all about optimizing a web site
for Search Engines. It optimizes Web pages or whole sites in order
to make them more search engine friendly, thus getting higher
positions in search results. In general, the earlier (or higher
ranked on the search results page), and more frequently a site
appears in the search results list, the more visitors it will
receive from the search engines users. It also improves the volume
and quality of traffic to a web site from search engines. SEO may
target different kinds of search, including image search, local
search, video search, academic search, news search and
industry-specific vertical search engines.
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Why we need Search Engine OptimizationAs an internet marketing
strategy, it considers how search algorithms work and what visitors
might search for. Optimizing a website may involve editing its
content, HTML and associated coding to both increase its relevance
to specific keywords and to remove barriers to the indexing
activities of search engines. Promoting a site to increase the
number of back links, or inbound links, is another SEO tactic. SEO
is sometimes also called SEO copyrighting because most of the
techniques that are used to promote sites in search engines deal
with text. www.website-developer.us
How Search Engine Works There are thousands of different search
engines to help people navigate the internet. These include major
commercial search engines like Yahoo!, Lycos, AltaVista, and
Excite.Crawling is the term in which search engines run automated
programs, called robots or spiders that uses the hyperlink
structure of the web to crawl the pages and documents that make up
the world wide web.Indexing is the process of creating index for
all the fetched web pages and keeping them into a giant database
from where it can later be retrieved. It is the process of
identifying the words and expressions that best describe the page
and assigning the page to particular
keywords.www.website-developer.us
How Search Engine Works Processing When a search request comes,
it compares the search string in the search request with the
indexed pages in the database.Calculating Relevancy- Since it is
likely that more than one page contains the search string, so the
search engine starts calculating the relevancy of each of the pages
in its index to the search string.Retrieving Results In this last
step, a search engine retrieves the best matched
results.www.website-developer.us
SEO TYPESIn web marketing basically two types of SEO is
available, On-page optimization and Off-page optimization.On-page
optimizationOn-page optimization includes what can be done on the
pages of the website itself, it includes text link rather than
graphic link, use of good internal linking navigation system and
sitemap, selecting perfect keywords for your website and use of all
tag with graphics.www.website-developer.us
Off-page optimizationOff-page optimization includes all kinds of
ranking factor which must be available on a web page. For better
search engine ranking, following factors must be included in a web
page.How many website gives link to you.Which website gives link to
you.Google page rank who gives links to your site.What is page
title of the website which gives link to you.Total number of links
on the website that gives link to your
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