Why videos are right for your business, and how to propose them - with VideoLife

Why Video in Business?

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Overview

a. Why video in business?

b. What kind of video is best?

c. How do I introduce video?

d. Q&A


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• 93% of marketers used video in 2013

• 52% named video as content with best ROI

1. Why Video in Business?

a. Web Video ishighly effective...

(eMarketer, Dec 2013)


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• I can do it myself

• It costs too much

• Audio doesn’t matter

• Lighting doesn’t matter

1. Why Video in Business?

b. Most common misconceptions...


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•Great creativity

2. What Kind of Video is Best?

b. It Encompasses


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•Great creativity

• Excellent management

•Well-matched gear

• Being on time and on budget


b. It Encompasses


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• Company Overview (Smart Environmental)


a. Types of videos


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• Company Overview

• Promotional (Schweder)


a. Types of videos


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• Company Overview

• Promotional

• Induction

• Training

• Conference

• TVC


a. Types of videos


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• Thinks outside the box

• Understands marketing

• Understands process

• Can integrate with your other media

• Delivers on budget

3. How Do I Introduce Video?

a. Use an experienced supplier that…


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• Review your marketing spend

• Build video into your budget

• Utilise the footage in multiple ways

• Draft a plan & execute in stages

• POA should include website, SEO & social media

3. How Do I Introduce Video?

b. Starting tips

• Our creative approach has resulted in industry awards for our clients,

• We’re proud of our collaborative and relational approach to project management- something our clients often comment on,

• A solid track record in broadcast commercials, documentary, long and short form corporate communications,

• 10 years young,

• Offices in Auckland, Christchurch & Tauranga,

• Clients in New Zealand, Australia, USA, Canada, South Africa,

Thank You!

• APN• Auckland University• Chorus• Contours Gym• Cure Kids• Dulux• Fonterra• Greater East Tamaki Business Association• Hills Pet Food• Kindercare Learning Centres• Number Works’nWords• Oceania Group• Progressive Enterprises (Countdown)• Scholastic Publishing• Transpacific Industries• Tauranga City Council• UDC Finance• Zimmer Healthcare

Clients

Marketing

Why videos are right for your business, and how to propose them - with VideoLife