Why And How to Select Keywords And Where to Use Them

  • Published on
    21-Apr-2017

  • View
    2.914

  • Download
    0

Embed Size (px)

Transcript

<ul><li><p>WHY AND HOW TO </p><p>SELECT KEYWORDS AND </p><p>WHERE TO USE THEM </p></li><li><p>Your next blog post or creating any other type of content, </p><p>BEFORE YOU START WRITING </p><p>Take a minute to think about how someone would search </p><p>for the specific information you plan to add. </p></li><li><p>SEARCH? </p><p>WHAT WORDS OR PHRASES </p><p>WOULD YOU USE IN YOUR </p></li><li><p>MAKE EACH POST OR PAGE </p><p>ABOUT ONE SUBJECT </p><p>BEST DESCRIBED BY A </p><p>2-3 WORD PHRASE </p></li><li><p>THESE WORDS AND PHRASES ARE CALLED </p><p>KEYWORDS OR KEYWORD PHRASES </p></li><li><p>IT IS MORE EFFECTIVE </p><p>To target a 2 or 3 word phrase than </p><p>to target ONLY ONE keyword </p></li><li><p>The more individual </p><p>pages you create </p><p>that each target a </p><p>specific phrase </p></li><li><p>The more likely your </p><p>site will be found in </p><p>organic search </p></li><li><p>This is NOT something </p><p>YOU CAN DO </p><p>IT TAKES </p><p>OVERNIGHT! </p><p> TIME </p></li><li><p>TO USE YOUR </p><p>IMAGINATION TO </p><p>CREATE UNIQUE </p><p>CONTENT </p><p>YOU MAY HAVE </p></li><li><p>YOU SHOULD USE YOUR </p><p>KEYWORD PHRASE </p></li><li><p>AS THE NAME OF THE PAGE </p><p>AS THE TITLE OF THE PAGE </p><p>AS ALT IMAGE TAGS </p><p>THROUGHOUT YOUR CONTENT </p></li><li><p>IN THE KEYWORD </p><p>META TAG FIELD </p><p>IN HEADER TAGS </p><p>IN THE DESCRIPTION </p><p>META TAG FIELD </p><p>CLOSER TO THE </p><p>TOP OF THE PAGE </p><p>MORE WAYS TO USE YOUR </p><p>KEYWORD PHRASE </p></li><li><p>USE THESE KEYWORD VARIATIONS: </p><p>Singular and plural: gift, gifts /car, cars </p><p>Inflected form of the words and phrases: engrave, engraved, engraving, engravable </p><p>Past and present when applicable </p><p>Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto) </p><p>Tip </p></li><li><p>Incorporate your selected keywords and phrases into what you write and your </p><p>posts and pages will be much more concise and targeted and receive more </p><p>search engine traffic </p></li><li><p>PROPER SELECTION AND USE OF </p><p>KEYWORD PHRASES Is one of the most basic and important concepts to </p><p>understand when using the Internet to grow your business </p></li><li><p>Apply these </p><p>basics to your </p><p>content to grow </p><p>your business! </p></li><li><p>Video Content Provided By </p><p>Gail Gardner Creator and owner of Growmap.com </p><p>Small Business Marketing Specialist </p><p>Skype: GrowMap </p><p>@GrowMap on Twitter growmap.com/contact/ </p><p>http://growmap.com/http://growmap.com/contact/</p></li><li><p>Video Created By </p><p>Julie Weishaar Creator and owner of NewHorizons123.com </p><p>Internet and Video Marketing Specialist </p><p>Skype: NewHorizons123 </p><p>@NewHorizons123 info@newhorizons123.com </p><p>http://newhorizons123.com/mailto:info@newhorizons123.com</p></li><li><p>VIDEO MARKETING EMAIL MARKETING </p><p>CUSTOM IMAGES BLOG OUTREACH </p><p>FIND OUT MORE ABOUT </p></li><li><p>GrowMap.com/growmap-services </p><p>http://growmap.com/growmap-serviceshttp://growmap.com/growmap-serviceshttp://growmap.com/growmap-serviceshttp://growmap.com/growmap-services</p></li></ul>

Recommended

View more >