Why And How to Select Keywords And Where to Use Them

Embed Size (px)

Text of Why And How to Select Keywords And Where to Use Them

  • WHY AND HOW TO

    SELECT KEYWORDS AND

    WHERE TO USE THEM

  • Your next blog post or creating any other type of content,

    BEFORE YOU START WRITING

    Take a minute to think about how someone would search

    for the specific information you plan to add.

  • SEARCH?

    WHAT WORDS OR PHRASES

    WOULD YOU USE IN YOUR

  • MAKE EACH POST OR PAGE

    ABOUT ONE SUBJECT

    BEST DESCRIBED BY A

    2-3 WORD PHRASE

  • THESE WORDS AND PHRASES ARE CALLED

    KEYWORDS OR KEYWORD PHRASES

  • IT IS MORE EFFECTIVE

    To target a 2 or 3 word phrase than

    to target ONLY ONE keyword

  • The more individual

    pages you create

    that each target a

    specific phrase

  • The more likely your

    site will be found in

    organic search

  • This is NOT something

    YOU CAN DO

    IT TAKES

    OVERNIGHT!

    TIME

  • TO USE YOUR

    IMAGINATION TO

    CREATE UNIQUE

    CONTENT

    YOU MAY HAVE

  • YOU SHOULD USE YOUR

    KEYWORD PHRASE

  • AS THE NAME OF THE PAGE

    AS THE TITLE OF THE PAGE

    AS ALT IMAGE TAGS

    THROUGHOUT YOUR CONTENT

  • IN THE KEYWORD

    META TAG FIELD

    IN HEADER TAGS

    IN THE DESCRIPTION

    META TAG FIELD

    CLOSER TO THE

    TOP OF THE PAGE

    MORE WAYS TO USE YOUR

    KEYWORD PHRASE

  • USE THESE KEYWORD VARIATIONS:

    Singular and plural: gift, gifts /car, cars

    Inflected form of the words and phrases: engrave, engraved, engraving, engravable

    Past and present when applicable

    Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto)

    Tip

  • Incorporate your selected keywords and phrases into what you write and your

    posts and pages will be much more concise and targeted and receive more

    search engine traffic

  • PROPER SELECTION AND USE OF

    KEYWORD PHRASES Is one of the most basic and important concepts to

    understand when using the Internet to grow your business

  • Apply these

    basics to your

    content to grow

    your business!

  • Video Content Provided By

    Gail Gardner Creator and owner of Growmap.com

    Small Business Marketing Specialist

    Skype: GrowMap

    @GrowMap on Twitter growmap.com/contact/

    http://growmap.com/http://growmap.com/contact/

  • Video Created By

    Julie Weishaar Creator and owner of NewHorizons123.com

    Internet and Video Marketing Specialist

    Skype: NewHorizons123

    @NewHorizons123 info@newhorizons123.com

    http://newhorizons123.com/mailto:info@newhorizons123.com

  • VIDEO MARKETING EMAIL MARKETING

    CUSTOM IMAGES BLOG OUTREACH

    FIND OUT MORE ABOUT

  • GrowMap.com/growmap-services

    http://growmap.com/growmap-serviceshttp://growmap.com/growmap-serviceshttp://growmap.com/growmap-serviceshttp://growmap.com/growmap-services