What's Your SEO Strategy? Best SEO Practices in 2014 to Live By

SEOBulldog | Tyson Downs | [email protected] / (801) 871- 9099

What is SEO?Practice of using online strategies to improve your site visibility and rankings on search engines

Facts about SEO: ◦ 85% of internet traffic is driven through Search Engines ◦ 75% never scroll past the first page of results ◦ Attracting a loyal audience to your website is best achieved through top search

engine listings

1

Search Engine Optimization

SEO

Position

Optimize

Keywords

Ranks

pages

Content Link


SEO Factors contributing to Optimal Ranking

2

URL Factor

On-Page Factor

Off-Page Factor

Social Factor

• Search Engine Friendly URLS• Site Structure• Domain Life Span

• Title Tag• Header Tag• Alt Image Tag• Hyperlink Text• MetaTag• Keyword Density

• Inbound Links from Directories• Online Press Releases• Blogs, RSS Feeds and more

• Likes• Ratings• Reviews

SEO Factors

SEOBulldog | Tyson Downs | [email protected] / (801) 871- 9099 3

Use of SEO by your competitors will help them appear before you on Google and get all those hits that can lead to sales, even if your services and prices are better !!

Get higher brand Credibility

Bring your website to the top ranking in Search Engine Get Better ROI

than the normal Ads

Take your business to the

next level

Millions of websites on the

web, make yourself stand out

Have access to Customer’s data

Get permanent results unlike ads

Traffic Good Conversion

Rate

More Sales/ Leads

Attention- Your Competitors are doing it!

Get higher brand Credibility

Bring your website to the top ranking in Search Engine Get Better ROI

than the normal Ads

Take your business to the

next level

Millions of websites on the

web, make yourself stand out

Get permanent results unlike ads


Content Marketing is bigger than ever ◦ Advantages of a good content strategy include:

• Regular, helpful content targeted at your audience• Social signals from regular sharing and engagement• Freshness or signs that your site is alive and growing

Social Media plays an increasingly visible role ◦ Today diversification is a major trend: no longer

enough to be active on a single network◦ Google’s updates are likely to increasingly rely on

social signals

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SEO – Trends 2014

Content Management &

Social Media Tactics

Blog

Newsletter

Contributed articles

Social Networks &

Media

Email Marketing

Local & Mobile

Content

Video

Media Coverage


Investment in Google+◦ Its going to be critically important to invest in your Google+◦ The immediate areas of focus include:

Establishing Google Authorship of your content, and tying it to your Google + account Google+ is a major factor in the “social signals” component of Google’s algorithm

Mobile SEO- Hummingbird was just the tip of the Mobile Iceberg!◦ 2014 will be the year of mobile SEO ◦ Your site’s mobile performance matters to your SEO ranking ◦ Properties to be ranked need to be designed first for mobile and then scaled up for the big

screen

Guest Blogging remains one of the most effective tactics ◦ One of the most effective means of building quality , traffic and branding exposure

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SEO – Trends 2014


Google is by far the most dominant search engine

Emergence of continued Google Algorithm updates

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Google Updates

Google Panda• Filter designed to identify the low quality pages• Provides better rankings for high quality sites

Google Penguin • Goal- to decrease rankings for sites that violate Google’s quality

guidelines • Decreases keyword stuffing, over optimization and unusual linking

patterns

Exact Match Domain Update• Google targeted commercial phrases with this update • Link profiles should have 70% or more brad anchor text, company

name, URL as anchor text


Page Layout Update ◦ Google targeted pages with too many ads “above the fold”

Knowledge Graph Update◦ Added knowledge Graph functionality to non-English queries, enhanced KG

Universal Search ◦ Integrated traditional search results with News, Video, Images, Local, and other verticals

Google Hummingbird◦ The latest core of the search engine◦ Content needs to be richer & satisfy Intent◦ Authorship matters◦ Content marketing on your own site, is the key ◦ Combine Social Media with SEO ◦ Introduced capability to understand conversational search queries

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Google Updates


Create unique, accurate page titles◦ Indicate page titles by using title ◦ Create unique title tags for each page ◦ Use brief, but descriptive titles

Make use of the “description” meta tag◦ A page’s description meta tag gives google a summary of what the page is about◦ Accurately summarize the page’s content◦ Use unique descriptions for each page

Improve the structure of your URLs ◦ Simple – to- understand URLs will convey content information easily ◦ Use relevant words in URLs ◦ Create a simple directory structure◦ Provide one version of a URL to reach a document

Make your site easier to navigate◦ Navigation of a website is important in helping visitors quickly find the content

they want◦ Navigation should be planned out based on the home page ◦ Create a naturally flowing hierarchy ◦ Use mostly text for navigation ◦ Put an HTML site map page on your site◦ Have a useful 404 page

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SEO - Best Practices


Offer quality content and services◦ Write easy to read text ◦ Stay organized around the topic ◦ Create content primarily for the users, not search engines

Write better anchor text ◦ Choose descriptive text ◦ Write concise text◦ Format links so that they are easy to spot

Optimize the use of images◦ Supply alt text when using images as links◦ Supply an image sitemap file

Use heading tags appropriately◦ Use headings like an outline◦ Use headings sparingly across the page

Notify Google of mobile sites ◦ Configure mobile sites so that they can be indexed accurately◦ Verify that your mobile site is indexed by Google

Promote your website in the right ways ◦ Know about social media sites ◦ Reach out to those in your site’s related community

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SEO - Best Practices

SEOBulldog | Tyson Downs | [email protected] / (801) 871- 9099 10

Google Algorithm – Positive Factors

Keyword use in title tags

Global link popularity of

site

Link Popularity within site’s internal link

structure

Age of site

Topic Relevance of Inbound links

to site

Link popularity site in topical community

Anchor text of Inbound Link