Competitive Site Auditwww.onioncreekcafe.com

Initial site optimizationCreated: 07/24/2013

53% Competitive Site Audit

We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction.

Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you have plenty of work to do to catch-up.

Metric backstreetcafe.net waldosintheheights.com

onioncreekcafe.com

drycreekcafe.com/home.html

empirecafe.com Change

Inbound Links 2,857 14 705 250 422 0

Referring domains 224 1 140 74 100 -

Referring IPs 202 1 124 69 81 -

Referring subnets 183 1 119 65 75 -

Deep link ratio 61.7% 0% 47.7% 61.6% 22% N/A

Page Rank 4 0 3 3 3 0

Alexa rank 5,782,013 0 5,759,292 5,141,597 4,215,456 0

Pages indexed in Google 0 11 0 0 0 0

Pages indexed in Bing 2,620 8 26 9 3 0

Pages indexed in Majestic SEO 137 1 26 10 12 -

Page load time (ms) 424 596 448 467 509 0

HTML sitemap No Yes No No No -

XML sitemap No Yes No No No -

Robots.txt No Yes No No No -

Custom 404 page No No No No Yes -

Domain age (years) 13 0 9 6 9 -

Overall Score 83 68 57 52 47 0

Your Rank 2 3 4 5 6 0

http://www.xml-sitemaps.com/

Creating a XML Sitemap

Free XML Sitemap Generatorshttp://www.xml-sitemaps.com/

http://www.web-site-map.com/

http://xmlsitemap.com/create-sitemap/

WordPress Plugins

http://yoast.com/wordpress/seo/

http://wordpress.org/plugins/google-sitemap-generator/

http://wordpress.org/plugins/simple-google-sitemap-xml/

<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

<url>

<loc>http://www.example.com/</loc>

<lastmod>2005-01-01</lastmod>

<changefreq>monthly</changefreq>

<priority>0.8</priority>

</url>

</urlset>

Source: http://www.sitemaps.org/protocol.html

Manual XML Sitemap

Next Step: Once the XML Sitemap has been created, the next step is to submit the url to Google Webmaster Tools i.e. http://yourcompany.com/sitemap.xml

www.google.com/webmasters/tools/

Google Webmaster Tools

Duplicate ContentAll domains are directed toward this page.

• Canyoncreekcafe.com• Onioncreekcafe.com• Drycreekcafe.com• cedarcreekcafebargrill.com

NOOOOO!

301 Redirect

www to rootroot to www

Canonicalization

AHHHHH!!!

Page Visits Page Title Status Description

http://www.onioncreekcafe.com/home.html 0 Untitled Document / ****No Meta Description****

http://www.onioncreekcafe.com/ 0

The Creek Group - Onion Creek, Dry Creek, Cedar Creek /

The Creek family of restaurants offers an exciting and unique spectrum of dining concepts; Family Style Southern Hill Country Dinning.

http://www.onioncreekcafe.com/event_bannerHome.html 0 event / ****No Meta Description****

Onion Creek Café is missing Page Titles, Meta Descriptions and are not effectively using keywords in the page title.

50% Ratio of Inbound:Outbound Domains

You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well.

Task Status: Based on the 500 inbound links to your website which we have analyzed in detail, your ratio of inbound to outbound domains is 40.7 : 1 (122 : 3 domains). Your ratio of inbound links to outbound links is 166.7 : 1 (500 : 3 links).

Backlink ProfileBloggers and Foodies

Local Reviews

Live Band Events Page PodcastsNiche Directories

Backlink Analysis ToolsThis is a tools report done by Analytics SEO comparing the quality and amount of links found by paid backlink analysis tool providers.

http://www.analyticsseo.com/us/blog/moz-vs-majesticseo-vs-ahrefs

Local Search Strategy

Structured Citations

Download Directory List

Google Reviews (Real Ones) Google +1’s Images on Google + Page Adds and Shares Google+

Unstructured CitationsBloggers/Foodies

Niche Directories

News

Schools (.edu)

Social Ranking Factors

NAP in hCard / Schema.org

Review Ranking FactorsThird Party Reviews

Best Local Search Report: http://www.davidmihm.com/local-search-ranking-factors.shtml

Google Reviews

Product/Service KW In Review

http://schema.org/LocalBusiness

Structured Citation Vs. Unstructured Citations

• A STRUCTURED CITATION is a mention of a business and address AND/OR phone number on an Internet Yellow Pages (IYP) or Directory Site.

• An UNSTRUCTRUED CITATION is a mention of a business name and address and/or phone number on a website that is not an IYP site or other traditional directory.

Unstructured Citation/Link AcquisitionFinding Structured Citations

Advanced Search Operators• Inanchor: submit site• Inurl: submit site• Inanchor: list your business• Inanchor: list business• Intitle: business directory• Intitle: directory “keyword”• Inurl: directory “keyword”

https://sites.google.com/site/gwebsearcheducation/advanced-operators

For full list of operators:

Finding Link Prospects:

• Houston Restaurant Reviews inurl:blog

• Pubs intitle:directory• Bars intitle:directory

Niche BusinessDirectories

Bloggers/Foodies News

Schools (.edu)