W H AT ’ S A L L T H E B U Z Z A B O U T

STREAMING MOH?

WELCOME

W H AT ’ S A L L T H E B U Z Z A B O U T

STREAMING MOH?

• Streaming audio is easily manipulated via user login panels.

• Cloud-based service provides the convenience of adding, scheduling and manipulating streams.

• Streaming audio devices are tracked and monitored for high-quality performance.

W H AT ’ S A L L T H E B U Z Z A B O U T

STREAMING MOH?

Sources now predict that digital radio listeners will account for nearly59% of the U.S. population in 2017.

59

Marketing, Broadcast and

Music Pros

Sales to Fulfillment to Tech

18 Years

Name Brands to Small

Businesses

A+ Rated BBB

High Touch, High Tech,

Excellence

TIM BROWNFOUNDER

1. MAKES CONTENT MARKETING EASIER

2. PRIORITIZE TOPICS (the new architecture)

3. AUTOMATED SECHEDULING

4. STOP LOADING FILES

5. NETWORKING & I.T. CONCERNS

6. CONTENT CONTROL

7. OVERHEAD MUSIC & ANNOUNCEMENTS

CONTENT MARKETING

• Using RELEVANT content to attract customers.

• Educate and entertain, to drive traffic(to your website or location).

• Who was the world’s first content marketer?

CONTENT MARKETING

1895

CONTENT MARKETING

WHERE?

20% of callers have made a purchase based on what they heard on hold.

70% of callers get placed on hold.

20

8585% of callers say they prefer

INFORMATION

while waiting on hold.

CONTENT MARKETING

NOT RELEVANT / NON-CONTENT

“Your call is important to us.”

B E R E L E VA N T

“Hot topics”News and informationLimited-time offers

Special events, demosSeasonal specials, hours

CONTENT MARKETING

• When you help (educate, inform) you retain customers.

• Putting relevant content in front of customers again and again does take time. It’s work.

• We want to make content marketing easier.

OUR STORY

• Silly restaurant• Tapes, CDs, Files

• …but is it easy?

T H E O L D W AY

One piece of music throughout - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

message message message message message

TOPICAL ARCHITECTURE

message

music

message

music

message

music

message

music

message

music

M A K E E V E RY T O P I C C O U N T

• Short and memorable

• Time-sensitive

• Means something to the caller!

• Call-to-action (“what do I do now?”)

• Written “for the ear”

B R A N D B U I L D E RYour Values, Vision, Slogan, Heart

R I G H T N O W C A L L T O A C T I O NUpgrades, Add-ons, Act-fast Offers/Urgency

M A K E E V E RY T O P I C C O U N T

M U LT I C H A N N E L E N G A G E M E N T

TIMING IS EVERYTHING

message

music

message

music

message

music

message

music

message

music

SET PRIORITIES: MESSAGE FREQUENCY

1 2 3 4 5 6 7 8 9 1 0

L O W P R I O R I T Y H I G H P R I O R I T Y

Audio File Received

Technical Support

Some Content Expires/Destroy entire

file

Request New File

M

?

U P L O A D I N G F I L E S M E T H O D

Set dates, times, priority for each message

Time-sensitive messages automatically expire

Callers hear updated, relevant

content

L I V E S T R E A M I N G A U D I O

Multiple topics reside on the server

• Unique failover feature

• Low bandwidth consumption (128k mono stream)

• Reports health check every 15 minutes

• Wired or wireless

• DHCP or static I.P. address

• Built-in monitor speaker

P R O S T R E A M

• Port 123: Time Synchronization Protocol

• Port 80: TCP HTTP

• Port 443: TCP HTTPS - HTTP Protocol over TLS/SSL (encrypted

transmission)

• Port 53: DNS

• Port 10010: Stream

• URL: streaming.brandimusic.com

P R O S T R E A M

P R O S T R E A M

• Create a DMZ

• Use a guest network

• Bring in a separate internet connection on its own public IP

• 128 kbps MONO 1 listener for one hour = 0.025 GB/hr.

D I R E C T U R L

• ASTERISK

• FreePBX

• Interactive Intelligence

• Freeswitch

STREAM PORTAL

Monitored Service

Scheduling• Announcements mixed with music

• Start/Stop dates

• “Good morning” “Good afternoon”

• Specify day of the week

• Specify time of day

• Increase/decrease frequency of each topic.

C O N T E N T C O N T R O L

CREATIVECONTENTMANAGER

C O N T E N T C O N T R O L

C O N T E N T C O N T R O L

AUTOMATES AUD IO

PLAYBACK

C O N T E N T C O N T R O L

C O N T E N T C O N T R O L

Multichannel Engagement

1 in 3 consumers say their purchase decisions are influenced by social media.

• Improve your mood

• Decrease anxiety

• Boost your immune system

• Create memories

• Music is powerful stuff

S T R E A M I N G M U S I C S E R V I C E

MUSIC IN YOUR SPACE

A growing number of small businesses are being unpleasantly

surprised with letters from performing rights organizations… with indirect or direct threats of

copyright infringement. US Small Business Administration

WE PAY THE LICENSE

"Music has tremendous value in our lives … new technology must pay artists fairly.”National Academy of Recording Arts and Sciences president Neil Portnow

B L O C K S P E C I F I C S O N G S

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S C H E D U L E A N N O U N C E M E N T S

To get to this screen,click Announcements Audition announcement Click program to set schedule

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