What we don’t learn @colleges….

Dr. Rajiv Mehta

Director, VELOCITY, New Delhi

Velocity Fitness ClinicPitampura

Velocity Pain & Neuro Rehab Clinic

Paschim Vihar

Everybody Loves colleges……

Let me for a moment take you back to the memories of your college days

Attending classes, studying non-stop sometime

Having lot of fun with friends inside & outside college

For Success after Graduation

And amidst all our studies,

friends, and fun, we started…

DREAMING

BIG

THE SMELL OF

SUCESSS

OPPURTUNITIES

But what really happens when you embark on the road ahead??

Success is measured on different parameters in real Professional world

Achieving Success in the Real world is full of challenges and obstacles which we never realize in colleges....

Right Preparation Anatomy Physiology Exercise therapy Electrotherapy Medicine Surgery & lot more

Let me share the story of my first interview….

• One of the panelist Doctor asked me:

Going was good for me as I answered question after question quite confidently

Until……

How much do you expectus to pay you for your services?

No text book has prepared me for this Question…..

My 1st learning

Value Yourself ……..before others can value you!

MORE IN WAITING

Patients’ Demands

Personal attention

Provide services as per their time preferences

Listen and advise them on their personal issues

– Work timings

– Time spent with individual patients

– Extent of involvement in other therapy areas and issues related to personal lives of patients.

My 2nd learning

Appropriate management of the most valuable resource: TIME

……Starting my own World Class Centre For

I Had a DREAM….

PhysiotherapistPhysio Entrepreneur

It was the time

It was the time for much bigger Challenges

Finding the Right Potential customer

Finding the Right people

Access to Capital to scale up business

Competition

Challenges faced as a Physio Entrepreneur

Where can I find the Right Customer??

How THIS PATIENT will come to know about my services/centre

Why THIS PATIENT would prefer my centre over others.

Finding the Right Potential Customer

It is very hard to crack that code…….

After all, It is THIS RIGHT CUSTOMER who will bring in the MONEY

Integrity

Respect

CommitmentPassion

Discipline

Finding the Right people

Competition

Identifying Competition & understanding their TACTICS

After all, competition is the single biggest reason for REDUCING PROFITABILITY

Get your Competitive Advantage Your own “Unique Selling Proposition” (USP)

FundRaising

Team + Opportunity + Business Model

Why somebody would Invest his money in your business…

Access to Capital to scale up business

And at the End………..it is not Just Promotion of your Business

What Really Matters is……….Efficient MARKETING

A Challenge Only becomes an

Obstacle whenYou bow to it.

Physiotherapist Physiotherapist only

Physiotherapist

Physiotherapist + Sales + HR +Marketer and more……

Wishing you all the Success In the Real Professional World of……

Thank

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