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National Convention of the Western Association of University Publications Managers
What skills should you be training?
& What skills could you be
selling?
David Christopher, [email protected]
(405) 475 4157
@davidmchris
People Interested In Your Story
Publication’s Readership
Then
Publication’s Readership
People Interested In Your Story
Now
Publication’s Social Networks
Social Sharing
Journalist’s Social
Networks
Publication’s Email List
Subject’s Audience
Referring Website
People Searching
Direct
Search
Social
Referral
Referral
Social
Traffic Sources for a Newspaper in 2015
Journalism
Marketing
Business
Journalism
LiteratureCommunications
Advertising & PR
Mass Comms & PR
Journalism
Content Marketer Degrees
Web Design/Development
Blogging
Social Media
Brand Journalism
CopywritingVideo
PREmail
Native Advertising
Content Marketing Specialisms
No Blog
No Social Media
Social MediaBlog
Build Native Advertising Platform&
A “Content Studio”
Students Could Earn Their Chops by Freelancing
Attend Free Industry Trainings
Consider Local Conferences
Partner With Your Student Agency for Marketing Strategy
Create Valuable Skills for your Publication
Partner With a Professional Agency
Learn, Mutually Refer Clients, Get Jobs for Students