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Contrast helps people understand what’s important… and we remember that.
A dog makes your life happier. Adopt.
BOXERS OR
BRIEFS?
It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.
HOW TO BE MEMORABLE QUICK RECAP
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
What will it take before we respect the planet?
This brings relevance into the real world. People remember information that is relevant.
HOW TO BE MEMORABLE QUICK RECAP
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
HOW TO BE MEMORABLE
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant