People have different strategies to help them remember things. Perhaps you write lists and stick them on the

fridge, or keep notes on your smartphone. Maybe you leave a pile of items at the bottom of the stairs as a visual cue so you remember to take them next time you go up.

Or you might even use the traditional mnemonic technique of tying a knot in a hankie!

When choosing a phone number for your business, it's wise to pick one that's easy for customers to remember.

That way, when they see it on marketing material such as your advertisements, website and vehicle livery, they are

more likely to phone you and not a competitor.

With Telecoms World, like many suppliers, you'll find that numbers are offered in price tiers depending on how

memorable they are. But what makes one number more memorable than another?

The brain can remember on average between 6 and 9 numbers at a time. That's why phone numbers are often 'chunked' into blocks of 3, 4 or 5 digits e.g. xxx xxxx xxxx.

Within those blocks, the most memorable numbers are made up of:

• Single repeats e.g. 1111, 2222, 6666

• Repeated pairs e.g. 2233, 4455, 9966

• Double repeats e.g. 6464, 9292, 9494

• Consecutive runs (ascending / descending) e.g. 1234, 3456, 6789 / 9876, 6543, 4321

• Step up-and-down digits e.g. 1232, 6787

• Mirrored digits e.g. 1221, 8998

• Repeated prefix e.g. 688 9688, 677 1677, 669 6690

Try saying them out loud to find what will work best in your next radio advertising campaign, the memorable number can become part of your businesses brand like

'118 118'. This short easy to remember directory enquiries number has adopted a brand for its campaign with two moustached men that perform different marketing acts.

They are pretty hard to forget.

Digits that make a pattern on the keyboard may not be so easy for people to remember at first glance, but they create 'muscle memory' when dialled. These include:

• All four corners of the keypad such as 1793

• Columns such as 0852

• Diagonals such as 1599

The other 'trick' you can use in your marketing is to adopt alpha-numeric numbers that spell out words, such as:

• 4357 = HELP

• 4686 = GOTO

• 7253 = SALE

And here's a thought. In order to monitor the success of different marketing campaigns, you can use a different

number for each one!

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