1 © 2015 Amanda Calhoun. All rights reserved.

What is Inbound Marketing?

2

© 2016 Amanda Calhoun. All rights reserved.

SO WHAT IS INBOUND MARKETING?

3

© 2016 Amanda Calhoun. All rights reserved.

INBOUND MARKETING REFERS TO MARKETING ACTIVITIES (SEO, CONTENT MARKETING, ETC.) THAT BRING USERS TO YOU.

INBOUND GENERATES INTEREST AND ENGAGEMENT BY PROVIDING VALUE TO YOUR POTENTIAL CUSTOMERS

http://en.wikipedia.org/wiki/Inbound_marketing

4

© 2016 Amanda Calhoun. All rights reserved.

OR IN A SIMPLER FORM

5

© 2016 Amanda Calhoun. All rights reserved.

WHY SHOULD I INCLUDE INBOUND MARKETING IN MY CAMPAIGNS IF

I ALREADY HAVE OUTBOUND?

6

© 2016 Amanda Calhoun. All rights reserved.

http://www.mosaichub.com/resources/resource/inbound-vs-outbound-marketing

7

© 2016 Amanda Calhoun. All rights reserved.

INBOUND MARKETING:o INCREASES REACHo CREATES BRAND AWARENESS

o BUILDS RELATIONSHIPSo GENERATES LOWER COST LEADS

www.hubspot.com

8

© 2016 Amanda Calhoun. All rights reserved.

There no longer is a separation between inbound and outbound

IF YOU THINK ABOUT IT THOUGH – IT’S NOT ABOUT INBOUND VS. OUTBOUND MARKETING ANYMORE

9

© 2016 Amanda Calhoun. All rights reserved.

SEO

Marketing Automation

Email &

Nurture

Analytics

Social Media

PPCContent

Marketing

Paid Media

Marketing

IT’S ABOUT CREATING A HOLISTIC MARKETING APPROACH FOR CLIENTS

10

© 2016 Amanda Calhoun. All rights reserved.

HOW DO WE DO THAT?

11

© 2016 Amanda Calhoun. All rights reserved.

MAP CONTENT TO THE BUYER’S JOURNEY

12

© 2016 Amanda Calhoun. All rights reserved.

CREATE AND RE-PURPOSE CONTENT TO:o FILL ANY CONTENT GAPS IN

THE SALES FUNNELo DELIVER VALUE TO USERo INCREASE USER ENGAGEMENT

o PROVIDE USERS SEARCHABLE, SNACKABLE, AND SHAREABLE CONTENT

13

© 2016 Amanda Calhoun. All rights reserved.

GET IT OUT THERE!PROMOTE AND DISTRIBUTE CONTENT ACROSS: o SOCIALo EMAILo SEARCH/PPCo SEOo PAID MEDIAo LEAD GENo …..

14 © 2015 Amanda Calhoun. All rights reserved.

Thoughts?

Connect with me: