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Inbound Marketing is a cost effective marketing strategy that relies on you turning your website into a hub of information for your industry and customers!
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EmergeWhat is Inbound Marketing
5-Minute Overview
emergestudio
Whether you’re ready or not, marketing has already been
DISRUPTED.
People’s behaviours have changed. They’re TUNING OUT traditional marketing tactics.
THE OLD MARKETING PLAYBOOK IS BROKEN
TRADIT
IONAL
COLD CALLING
COLD EMAILS (SPAM)
INTERRUPTIVE ADS
MARKETER - CENTRIC
@
86%
44%
200M
91%SKIP TV ADS
UNSUBSCRIBE FROM EMAIL
OF DIRECT MAILIS NEVER OPENED
ON THE DO-NOT-CALL LIST
In order to attract customers, marketers have to provide them with something they will love.
THIS IS
WHEREINBOUNDCOMES IN.
Inbound Marketing is like creating a waterhole for your industry. A place that attracts potential customers by offering helpful
information.
THE NEW MARKETING PLAYBOOK IS IN!
INBOUND
SEO
BLOGGING
ATTRACTION
CUSTOMER - CENTRIC
126%
61%
14%
50%
MORE LEADSIF YOU BLOG
MORE SALES WITH LEAD NURTURING
LESS COSTSTHAN OUTBOUND
SEO LEADSCLOSE RATE
inf
$
When you use
inbound marketing,
CUSTOMERS COME TO YOU.
CONTENTInbound Marketing is about
CONTEXTand
By publishing the right content in the right place at the right time your marketing becomes relevant and helpful to
your customers, not interruptive.
Now, that’s marketing people can LOVE.
IT’S MULTI-CHANNEL MARKETING
Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel
where they want to interact with you.
Keyword Search
Blog Websites & Landing Pages
Calls-to-Action
Social Media
Marketing Automation
Get Found
AwarnessBlog content, eBook, Tip
Sheet, Checklist, How-to-Video,Educational Webinar
EvaluationProduct Webinar,
Case Study, Sample, FAQ, DataSheet, Demo Video
PurchaseFree Trial, Live Demo,Consultation,Coupon
Top of Funnel
Middle of Funnel
Bottom of Funnel
Create blog content, search engineoptimize (SEO) your content, and promote it onsocial media sites.
Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.
Send your leads automated emails to drive themalong your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.
Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
INBOUND CREATES MORE LEADS
54% more leads are generatedby inbound than outbound.
40%
35%
30%
25%
20%
15%
10%10%
5%
0%
34%
22%
INBOUND LEADS COST 61% LESS THAN OUTBOUND
OUTBOUNDAVG COST/LEAD:$346
INBOUNDAVG COST/LEAD:$135
HOW TO MAKE INBOUND SUCCESSFULLY WORKThere are so many channels...
SOCIAL MEDIA
and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources.
SEARCH
CONTENT CREATION
LEAD MANAGEMENT
ANALYTICS
And that lowers effectiveness!
THAT’S WHERE WE COME IN.
We make Inbound Marketing
SIMPLE
Launching an inbound strategy is like going into orbit. You need
Once in orbit we use continuous fine tuning to keep the rocket in a perfect orbit.
A ROCKET (WEBSITE)
AN ENGINE(HUBSPOT)
FUEL(CONTENT)
+ +
Before launching an inbound marketing strategy we need to do some preparation. A great Inbound Marketing Strategy + A Website Optimised for Inbound will set the foundation for your Inbound launch.
Step 1 Countdown/Pre-Flight
Every company we work with is unique. Succeeding at Inbound Marketing requires a diverse set of skills and expertise. We’ve created 3 approaches, each one customisable based depending on your goals and the level of expertise you have in-house.
Step 2 Who’s piloting this rocket?
Once we’re of the ground and into orbit it’s all about flight management. We’re constantly receiving feedback and using an agile approach to quickly adjust what we’re doing to meet your goals.What we want to do is turn this rocket into a black hole that sucks in all the leads and delivers them to your sales team.
Step 3What happens in orbit?
CLOSED LOOPMARKETING CYCLE
market planning
executionanalytics
ARE YOU READY TO SEE HOW WE CAN
TRANSFORMYOUR INBOUND MARKETING?
f
CONTACT US
or follow us