What is Conversion Copywriting?

It’s about getting a response.

What good is a website or marketing collateral if it doesn’t result in a response?

Get a response.

Conversion Copywriting Conversion copywriting focuses on results. It integrates principles of human psychology and science to get a response from a specific audience. It creates strategically-targeted messages that are tested for effectiveness.

Convince them that you understand their needs.

Human psychology dictates that prospects care about one thing: themselves. To get people to take action, you have two tasks:

1

2 Show them you have the experience, expertise, and commitment to meet those needs.

Converting requires connecting.

To get prospects to respond, the message needs to address what matters to THEM. Too many marketers focus on themselves rather than their prospects.

BENEFITS Just a few things conversion copywriting can do for you:

Build credibility. Show your prospects that

you’re an expert in your field by giving them a glimpse of

your knowledge.

Generate more leads.

Words that communicate effectively get a response. More sign-ups to your email list. More inquiries through your contact form. More calls.

See a greater return on your marketing investment by getting maximum mileage out of your website.

Get in touch with us.

www.ideallymarketing.com 864.908.0840

Sound like something you could use help with?