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Learn more at www.seraphscience.com Marketing to the c-suite is one of the most challenging facets of B2B marketing. In this presentation, we teach you how to adopt a C-Suite Marketing methodology for your organisation. We'll show you how to align your messaging to the c-suite's way of thinking and what really makes them tick.
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What Is C-Suite Marketing?
We all have those “dream clients” that we
would LOVE to build relationships with…
But how do we get in front of them in the
first place?
For our own clients, we use our C-Suite
Marketing Methodology.
C-Suite Marketing is simplythe art of targeting specific senior decision makers in
targeted companies.
This methodology can help you to:
1. Generate Leads2. Nurture Opportunities3. Build Thought Leadership
There are a few hurdles that you need to be okay with…
1. The c-suite rarely engages with vendors so you will to build an independent brand.
1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.
1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.
4. The c-suite doesn’t care about you and how amazing your product is.
If you’re okay with these, then let’s get started with some key
principles:
Focus on relationships based upon value.
Focus on relationships based upon value.
Everything you do should serve your target audience. Focus on
the content.
Bring something different to the table.
Bring something different to the table.
Can you challenge them and show them a different way of
doing things?
Most importantly: be independent.
If you come from a position where it’s obvious you’re trying
to make a deal then you’ll quickly get shot down
Your messaging also needs to be relevant and speak their
language.
You can do this by creating an independent brand, separate
from your organisation.
You need to be able to bring your target c-suite executives in
a face-to-face setting.
And the process needs to be lead start-to-finish by one sole
contact.
And the process needs to be lead start-to-finish by one sole
contact.
A fragmented funnel involving different people won’t work
here.
One of the most effective ways of achieving all of this is to
create a Club Environment.
Case Study time!
We developed “The Ortus Club” for NetSuite.
The goal here was to boost thought leadership and
generate extremely high-quality leads in current and
future target markets
The Ortus Club was built to explore and debate upon
increasing visibility and growth within their target c-suite executive’s organisations
The club attracted serious players in the retail and other industries and developed a 6-
figure pipeline…
The club attracted serious players in the retail and other industries and developed a 6-
figure pipeline…
All within 8 weeks!
Click Here To Read The Full Case Study
Once you create a club and bring your target CxO’s into an exclusive environment you can create relationships based on
intimacy.
You position yourself as someone who can solve this
person’s challenges and they’ll become much more receptive
to listening to what you have to say.
Learn more about the C-Suite Marketing Methodology:
www.seraphscience.com