What happened to BlackBerry?

A presentation on Research In Motion (RIM)

Aka BlackBerry

APPLE BLACKBERRYNOT

-

Blackberry”“CrackBerry”

RESEARCH IN MOTION (RIM)

BLACKBERRY PRODUCTS

BlackBerry changed the way of:

Became extremely famous with businesses and governments due to:

FORTUNE,

FASTEST-GROWING

BlackBerry changed from being just for…BUSINESSMENt0:

BLACKBERRY FOR EVERYONE!

KEYS TO SUCCESS:

DISRUPTIVE

INCREMENTALINNOVATION

1

2KEYS TO SUCCESS:

EXCELLENT NETWORKING , CARRIERS AND

PARTNERSACROSS THE GLOBE

3KEYS TO SUCCESS:

Created &ADVERTISED

theRIGHT PRODUCT

TO RIGHT PEOPLE

AT theRIGHT TIME

So, what the HELL happened toBLACKBERRY

THIS..!

AND THIS…

AND THIS…

BlackBerry PRIV has been recently launched…

BlackBerry

RECAP:RIM: The company behind BlackBerry

Products: BES, Smartphones, Applications, etc.

Became a “MUST HAVE” for businessmen

Eventually became a success with commoners too

Keys to success: Disruptive innovation, networking, advertising, consumer-centric

Reasons of failure: Other technologies, less focus on commoners, failure of new products

What’s next for BlackBerry? Mobile Fusion?

THANK YOU!