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We've all been hearing and reading about the constant drama surrounding Blackberry's financial future. However, while everyone is dead set on trying to predict what lies ahead, we here at Group 8A decided to look in to the past and imagine a world where Blackberry won. We think it probably would have been a more productive, efficient place than it is now. And we're holding out hope that Blackberry and their new CEO might come through and make our longshot prediction a reality. Best of luck, Mr. Chen. Sincerely, Group 8A
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An Adventure in Alternate History
FIRST, WHATHAPPENED?
IN SHORT:THEY UNDERESTIMATED
THE iPHONE
There will never be a BlackBerry with an MP3 player or camera... our main customer is the
U.S. Government.
-Mike Lazaridis BlackBerry CEO
“”
...it doesn’t appeal to business customers because it doesn’t
have a keyboard, which makes it not a very good
email machine.
-Steve Ballmer Microsoft CEO
“”
regarding the iPhone when it launched
THE COMPARISON IS NOT. . .
Apples Apples
to
THE COMPARISON IS. . .
Apples Berries
to
orPersonal Device
that Doubles as a Business Device
Business Device that Doubles as a Personal Device
PEOPLE ONLY USE 1 PHONE
APPLES ARE TEMPTING..
APPLES ARE TEMPTING..BUT BEWARE....
Productivity?
Candy Crush Fruit Ninja Angry Birds
MOBILE GAMING IS WREAKING HAVOC ON PRODUCTIVITY
Dow Jones Industrial Average(INDEXDJX:.DJI)
iPhone Released
BlackBerry Rises in Popularity
Dow Jones Industrial Average(INDEXDJX:.DJI)
iPhone Released
BlackBerry Rises in Popularity
COINCIDENC
E?
Lehman Brothers2005-2008
WHAT IF THINGS....
Lehman Brothers2005-2008
..HAPPENED DIFFERENTLY?
WHICH PILL WILL YOU CHOOSE?
You take the blue pill – the story ends, you wake up in your bed and things are the
way they’ve always been.
You take the red pill – you stay in Wonderland, and I show you how deep
the rabbit hole goes.
The world today...
The world that could have been...
The world today...
The world that could have been...
The world today...
The world that could have been...
I’m a Mac. I’m a PC.
The world today...
I’m a Mac. I’m a PC. I’m a BlackBerry.
The world that could have been...
Elon
3:09 AM
3:09 AM
finished angry birds, starting candy crush!
Larryalready on level 25!!!
Sergey
wait til you get to chocolatesSOOO annoying!!
The world today...
Elon
The world that could have been...
3:09 AMElon Musknow that the tesla is humming along, what's next? i've been up nights thinking about a flying car? too much!?
3:09 AMSergey BrinLET’S DO IT!!!!
Larry PageToo much? Definitely! but... go for it!!!
3:09 AM
Dear future Blackberry management,
A Plea For Keyboards
The world still needs you.
Please get your shi together
Sent from my iPhone.
Please excuse any typos.(I no longer have a BlackBerry)
shot
Tips for Creating a Seductive Email C
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