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Ural CebeciVP, Marketing@UralCebeci
Larry LevyEVP, Strategic Partnerships
@Jodange
Where we’re headed:1. Why you need to know your customers
2. Consumer content preferences
3. Brands who are doing it well
30% of B2B marketers say their organizations are effective at content
marketing (down from 38%).
76% will create more content.
Numbers are similar for B2C.2016 CMI/Marketing Profs Benchmark Report
We’re creating more content, but the audience isn’t growing
Avg. time with digital media per day in the U.S. (Nielsen)
Exabytes of data created (BI Intelligence)
Companies that exceed their goals (for leads and revenue) are 7.4 times as likely to have
up-to-date customer personas.Cintell, Understanding B2B Buyers
Our Insights product uses linguistic analysis and data science to analyze the content on millions of: ● News sites● Blogs● Social media posts● Forums● Discussion boards
Engage
Inform
Entertain
What do these brands have in common?They’re Building Communities!