HOW TO: SET UP CAMPAIGNSGet the most out of Backstage

June 10th, 2015

Presenter: Grace Earle/Taboola Media

Top Publisher Placements

1K+Monthly Unique Users

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AgendaCampaign organization and structure Content guidelines Useful Backstage features Resources

CAMPAIGN ORGANIZATION

FIRST STEP: KNOW YOUR GOALS

•  PPVs? TOS? Uniques? •  RPMs per URL, platform, country, etc. •  Alert your account manager

HAVE A PLAN: ORGANIZE CAMPAIGNS IN BACKSTAGE

•  ROI (platform, geo, etc.) •  Safety •  Vertical

Need  image  here  

HOW MANY TOTAL CAMPAIGNS ARE RECOMMENDED FOR UPLOAD?

•  No more than 150 – 200 •  Group similar URLs, break out outliers •  Upload in batches, not all at once

HOW MANY PIECES OF CONTENT ARE RECOMMENDED PER CAMPAIGN?

•  At least 5

•  No more than ~50

BIDDING AND BUDGET RECOMMENDATIONS

Need  image  here  •  Start with cpc above your goal •  Always implement a daily cap •  If hitting goals, uncap!

CONTENT GUIDELINES

SAFETY BUCKETS

•  Three main buckets: •  Family friendly •  Gossip/bizarre •  Skin/shock

IMAGE EXAMPLES

Skin/ShockGossip/Bizarre/”PG-13”Family Friendly

WHAT TYPE OF CONTENT IS UNACCEPTABLE

Need  image  here  •  Offensive/disgusting •  Obscene •  Intended to mislead

CAMPAIGN APPROVAL PROCESS

•  Reminder: group similar safety buckets to ensure maximum reach

•  Content may be rejected if it doesn’t fit the safety profile of the campaign

•  Content will be rejected if not compliant •  http://www.taboola.com/advertising-policy-033114

BACKSTAGE FEATURES

•  Edit campaigns quickly •  Budget, cpcs, end dates •  Start/stop campaigns

IN-LINE EDITING

•  Useful when you need to change one part of the campaign

•  For example: targeting, platform, content

CLONE CAMPAIGN

INVENTORY EDITING

You can download the Taboola Backstage App for free on iTunes

TABOOLA BACKSTAGE APP

TABOOLA NETWORK, CLICKS BY PLATFORM

Desktop 49%

Tablet 13%

Smartphone 38%

51%

TABOOLA RESOURCES – VIDEOS

We created videos on how to get the most from Backstage and how to set up campaigns. Taboola.com/resources

THANK YOU!https://www.linkedin.com/in/graceearle