TODAY’S PRESENTER

➢Logan Miller

➢Digital Marketing Strategist

➢Nearly 10 years experience in marketing for the music industry.

➢Worked with some of music’s biggest names to develop social media strategies.

➢Country music nerd

Get Lucky With Digital Media

• Build an advertising campaign to complement your digital marketing content.

• Different strategies on increasing visibility with both traditional and digital media.

• Using public relations to facilitate media relationships and guide the direction

of your digital messaging.

Build an Advertising Campaign to Compliment your Digital Marketing Content

• Advertising should never be an afterthought – Plan it out!

–Step 1:

•Determine Goals

•Define Demographics

•Set a budget

–Step 2:

•Decide on an advertising platform

•Create ad content

• Measure your outcomes and ROI

Build an Advertising Campaign to Compliment your Digital Marketing Content

• Leveraging traditional advertising venues

–The shift in traditional media

–Keeping branding consistent between traditional and digital

–Incorporating digital components to traditional campaigns

**Remember**

Advertising is the only aspect of getting attention from the media that is

completely in your control

Different Strategies on Increasing Visibility With Both

Traditional and Digital Media.

• What kind of media are we talking about?

–Digital media (FB, Twitter, forums, Reddit, blogs, etc).

–Traditional media (Radio, television, news sources, print, etc.)

• Coming up with a clear plan

–Select the platforms that best match your brand and presence.

–Engage organically with media sources

–Start the conversations

–Give people a reason to engage

• Track where your content is going

**Remember**

Don’t forget to continually regroup and assess the successes and failures of your efforts!

Different Strategies on Increasing Visibility With Both

Traditional and Digital Media.

• Track your content

with gShift

Different Strategies on Increasing Visibility With Both

Traditional and Digital Media.• Content is King! Create natural content that is native to whichever platform you select:

–Facebook | Nice pictures, links, and good description

–Twitter | Be sure to use at least one #

–Instagram | Great stylized image & lots of #

–Pinterest | Nice large pictures

–LinkedIn | Professional/corporate feel

• Thinking outside the box for media platforms:

–Forums, Reddit, blogs, etc.

–Industry specific social media (Houzz, Dribble, etc.)

**Remember**

Actions = Reactions: media outlets will rarely reach out. An action from you will more likely

lead to a desired reaction from media

Using Public Relations to Facilitate Media Relationships and Guide the Direction of your Digital Messaging.

• Building and creating relationships with thought leaders in the industry.

–Creating mutually beneficial relationships (I scratch your back you scratch mine).

• Create a Press Release.

• How does the source benefit from picking up this content?

• Present unified messaging

• All communications and should align with brand messaging

• eBlasts

–One of the highest CTR and ROI when compared to other marketing tactics

–Able to reach your exact audience

**Remember**

Facts tell – stories sell

Bringing it All Together

• Carefully planned and executed ads and PR

strategies lead to a higher probability of success in

getting picked up with the media.

• The more success experienced with

advertisements, and PR, the more BUZZ you will

experience with the media.

• Getting noticed by the media is not simply based on

luck. Carefully thinking through your strategy will

ensure you find your pot of gold.

Thank You!

Questions?