I hope that this information is helpful to you in learning what SEO is, why it’s important, and some steps to take if you want to incorporate it into your business. Whatever you choose to do, it is important to work out beforehand the costs and benefits of your actions, or inactions. If you are spending hours and hours trying to figure this out, those are hours you could spend on other lead generation. Is it worth it? If you go with an SEO service, make sure they give you results of working with other real estate companies. Find out how they will work specifically towards YOUR goals, and how you can measure progress. they will work specifically towards YOUR goals, and how you can measure progress. Results won’t necessarily appear over night but you need to be tracking so that you can make smart decisions. Best wishes to all of your business endeavors

Jiro WisemanAllure HomesC.O.O- Co-FounderT:831.332.4624E: jiro@alluretechnologies.comwww.allure-homes.com

2. This article is written by a real estate agent and gives some specific points that are important for real estate businesses to address. The information gets a little technical sodon’t worry if you don’t understand some of it. If it is far too confusing, odds are you will be hiring an SEO service if you choose to move forward. It would be a good idea to sharethis article with whomever you hire to make sure they have these bases covered.http://outspokenmedia.com/seo/guide-to-real-estate-seo/

1. How important is SEO for your real estate business? Here is what REOLOGY thinks, and some advice on what to do. You’ll notice that this is not very different from SEO advice you get anywhere else.http://realtormag.realtor.org/technology/feature/article/2011/08/3-pillars-seo-for-real-estate-pros

Real Estate Specific Resources

3. If you are comfortable with the concepts and want to get into the nitty gritty, with your SEO this is a comprehensive resource to give you insight, articles, tips, and guides.http://searchenginewatch.com/seo

2. This free “Beginner’s Guide” from MOZ.com is a great resource if you have more time to spend learning SEO and taking action. Also, you can see how MOZ.com’s decision to share this content affects their SEO. Google sees that they have all this great content so I easily found them when I searched for SEO guidance, now I’ve shared the link with you and you will continue the chain!http://moz.com/beginners-guide-to-seo

1.This article features a great infographic explaining the different parts of SEO. The table is divided between things that happen on your site, and off of it. You can also see how important each factor is so that you can prioritize your efforts. This is a good plac to start learning.http://searchengineland.com/seotable

General Information about SEO

SEO for Real Estate: Resources

7. Ask how they plan to incorporatesocial media and back-linking into your website to drive more traffic, and establish credibility, and authority.

6. Ask how well search engines cansee content, especially images, video,and words that have a backgroundimage.

5. Make sure that HTML title tagscontain key words relevant to eachpage topic.

4. Ask how well your site-map is organized for search engines. Workwith your provider to identify what is most important on your site and making it easy to access.

3. Find the “longtail” key search wordsthat buyers use to search for you nichemarket. Use them to guide the subjectof your content. You should have alot of input during this process.

2. Be clear about what your goals arefor your business and make a detailedplan with your provider as to howSEO will get you there. What is yourestimated return on investment? If itdoesn’t work on paper, don’t start.

1. Try to find an SEO service that hasexperience with the real estate field.This makes it easier for them to understand what your goals are andwho your audience is.

Tips for Outsourcing SEO

7. Pick one or two forms of social media to share the content you have created on your website. Don’t justuse your social media as an outlet, itis also a separate opportunity to engage with a specific audience.

6. Post original content as much aspossible. If you decide to post an interesting article, include youropinion or any expert knowledge.Ask a question to encourage commenting.

5. Post content as often as you cancreate it meaningfully. Start with once a week or bi-weekly until you can get the hang of it.

4. Try to limit each page of contentto target one goal. For example, aseparate page for describing eachneighborhood. This is because Google ranks content at the top ofthe page as more relevant.

3. Be sure to include the page topic in the title. This is pretty standard practice in general, but it is especially important for SEO.

2. Create web content with your target buyers in mind. Think of thedifferent word combinations that a buyer would use to search for homesin your area, use them in you content.

1. Think about what kind of buyersare looking for homes in Santa Cruz, and which ones you want to target.

Tips You Can Use Yourself

SEO for Real Estate

SEO for Real Estate

But my website has all this great stuffon it, why don’t I get more visitors?

If 75% of searchers chooseto click on the results oforganic searching ratherthan PPC advertisements,it would be wise to atleast make some effort tooptimize SEO.optimize SEO.

If you can come away with one idea aboutSEO, it should be that you are trying torepresent yourself online the same way you do in everyday business. The reallife conversations you have with clientsand colleagues are just like the contentyou create and the comment sectionsyou create and the comment sectionsyou respond to.

How Difficult is it to Incorporate SEOinto my marketing plan?

True SEO requires an organized strategythat starts by identifying how buyers aresearching for your services, creatingcontent that buyers are searching for, and designing the content and site architecturesuch that search engines can understand it.

SEO also takes time to build up. SearchSEO also takes time to build up. Searchengines use some important measures to rank your site. Authority is measured by how other people and websites interactwith your content. If many sites in yourfield refer to your content, just like in the real world if many agents refer to yourexpertise, search engines will acknowledgeexpertise, search engines will acknowledgeyou as an important figure. Identity is how consistent you are with yoursubject matter. Having shallow contentacross many fields may end up placing youas weak competition in each specific field.

Yes you can, and PPC ads can be very effective. However, they do cost moneyand consider the following statistics.

Can’t I just use Pay Per Click (PPC) advertising?

Does SEO really make that much of adifference?Absolutely. According to the NAR, 90% of buyers start the home buying process online.With that many potential leads heading to search engines you want them to see youfirst. Here is why:

As you can see, if you rank first in Google’s search results, you can expect to see nearly TEN times the number of visitors as the site ranked fifth!

As smart as search engines are, they can notsee a website like we see it. They read everyword on the page and see all the pixels of every photo but they aren’t good at judgingwhether your site or Ronny Realtor’s is better. However, if they see that many otherpeople put links to your site on their web people put links to your site on their web page, or comment on it, or stay for a longtime after finding it through google, then the search engine can guess that you have a great site. This is the basis of SEO.

What the heck is SEO?

SEO, or Search Engine Optomization, is simply designing your website and its contents so that search engines like Google can see what you have on your site and rank it higher than your competitors in the serach results.