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conversion-thursday
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10
Budget New users Loyalty
1k
1k
1k
1k
1k
523
200
700
100
200
30%
80%
20%
60%
50%
Volume and Loyalty
Ensure that is a relevant test
13
Vanity metrics: good for feeling awesome but bad for ac8on
New MAU Facebook fans
Number of downloads
TwiVer followers
Total email addresses Number of registered users
Don’t fake yourself
Best metrics are always relaCve %registers = New registers
New MAU