Título de la sección Título de la subsección
@2014 Wallapop.com 1
Qué medir en cada etapa?
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Pre-‐launch Launch Trac8on Growth Consolida8on
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Landing – Coming soon
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Checking the idea
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Street – Best feedback
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Find your SEM channels
Find your target audience
Volume and Loyalty
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Budget New users Loyalty
1k
1k
1k
1k
1k
523
200
700
100
200
30%
80%
20%
60%
50%
Volume and Loyalty
Ensure that is a relevant test
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Vanity metrics: good for feeling awesome but bad for ac8on
New MAU Facebook fans
Number of downloads
TwiVer followers
Total email addresses Number of registered users
Don’t fake yourself
Best metrics are always relaCve %registers = New registers
New MAU
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Cohorts don’t lie
Cohort: temporal evolu8on of a metric. Performance temporal improvement
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+ +
Dashboard
Too many sources!!
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Event SDK
Event API
ETL
Event API
Event driven dashboard
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Cost per install
Cost per register
Cost per lis8ng
Cost per sale
Cost & LTV
LTV