Online Qualitative Research Solutions Overview

What’s your project?

• Exploring buying decisions? • Ad and concept testing?

• Running multiple in-depth

interviews, across numerous countries?

• White-labelling and branding services?

• Get closer to real people, and engage with them…any way you need

V+ Platform

Live online discussion groups

Live online IDI’s

Board-based discussions

Qualitative diaries and forums

Concept testing tools (Video/Image Media)

Mobile qualitative app (iOS and Android)

The complete solution for all your online qualitative

projects

Manage your online qualitative projects and create activities with ease

Set up your project, load and invite your respondents, design your questions and use the platform – log on and get results!

Why V+ Boards?

• purpose-built for online qualitative research

• engage respondents in an environment that feels familiar, safe, and intuitive

• comprehensive backroom for clients or

stakeholders to watch a research project as it happens, and to engage with their colleagues

• Present and view any kind of rich stimuli – video, audio, images, polls, interactive whiteboard tasks and more

Asynchronous… And loving it!

- concept testing tools

V+ Concept test produces a navigable heat-map showing where respondents comment the most

Respondents’ comments can be captured and displayed on screen and in the transcript once the exercise is complete

- concept testing tools

- Ad Testing

Ads can be thoroughly tested before they go live with comments being managed and insights gained showing up as positive, negative and thought points on your screen.

- Ad Testing

Get the feedback you need to better understand and segment, gather and respond to respondent reactions to creative concepts - video, print, images, copy and more. Get the insight you need – fast!

– online discussions

Features easy to use interface where respondents can participate and contribute freely and honestly, so you can get the insights you need, quickly and effectively – ethnography, co-creation, diaries, discussions…

– whiteboard exercises

‘Drag n drop’ and other flexible features help get the most meaningful and valuable insight from your project

Why V+Mobile?

• Capture key points in the

consumer journey • Be there when ‘it’ happens

• Set and track discussions,

activities and tasks

• Mystery shopper insights, or respondent questions in-the-moment…

• Understand more…

This is ‘in the moment’ research…

V+ Mobile is great for mobile ethnography. Easy to download and set up, live discussion boards can be connected to a respondent mobile app for in-the-moment insights

Core Features

Qualitative research, made social…

• Media sharing • Geo tracking

• Works when not in coverage

• Private messaging

• Customisable themes

• Multiple languages - 32

• Supports all digital platforms

Live discussion boards can be connected to a respondent mobile app for in-the-moment insights

Data Features

• Deliver your data and transcripts any way you like.

• Report/analysis service: from data summary to full findings report.

• Translation: we can translate

your data from any language.

We’ve made things easy…

We’ve made things easy…

Why V+ Live?

• Moderate the discussion and interact with respondents via rich chat or full webcam/audio

• Show stimulus, annotate, and move

objects on a whiteboard

• Send open-ended or closed questions

• Upload and present video

V+ Live gives researchers full control …

- interactive one-on-one interviews

Fully interactive platform – display images, video and run a structured discussion with ease

- Group Webcam interviews

Use live video discussions group interviews…get real answers

- interactive discussions

User interface allows easy management of live sessions and interactive methodologies to be applied with confidence – and in any language

- interactive discussions

User interface allows easy management of live sessions and interactive methodologies to be applied with confidence

- interactive discussions

Display images, video and run a structured discussion with ease

- interactive discussions

Fully interactive platform enables you manage the interface and focus on key areas of discussion

- Polls

Features are available to poll responses and provide graphical output

- Polls

Features are available to poll responses and provide graphical output

- Polls

Features are available to poll responses and provide graphical output

VisionsLive infrastructure and data security…

…for peace of mind!

24 hour international support desk Dedicated account management Project support Moderation Recruitment Language translation and transcription

Project Success

As we mentioned…the complete solution for all your online

qualitative projects!

VisionsLive customer journey…

…for project success!

Discuss and confirm the objective

Launch project

Enquiry via web, phone or email

Client sign off

Allocate Project Manager

Confirm quote and objectives

Post project review

Project set up

Project output to client

Free demo account use Set up demo and/ or training

Provide client proposal/ quote

VL Project Team VL Client

VL account live and ready to go again… Client ready for next project

Support desk and project team active Project live

Project Success Project Success

VisionsLive colour schemes and branding…

…for project success!

VisionsLive customer journey…

“The bulletin boards for our project on behalf of a UK university went brilliantly! The VisionsLive platform enabled us to bring together the right audience, from across the UK and the globe, to take part in research in much greater depth, and more cost-effectively, than would have been possible through other means. In addition, the VL project team was very approachable, easy to access, responsive and knowledgeable – and therefore felt very well supported.”

Dr Paul Koshy BSc (Hons), PhD - Marketwise Strategies Limited, Newcastle upon Tyne, UK

VisionsLive customer journey…

“I used visions live for a very important on-line customer forum we were conducting for a large energy provider. The software on its own is very intuitive and provided myself and my client with exactly the platform (and output) we needed. However, it is the customer service provided by VisionsLive staff that sets it apart. I felt like my project really mattered to them and they helped me - from start to finish - to ensure that all went smoothly Could not recommend highly enough”

Nicky Taylor - Taylor McKenzie, Glasgow, United Kingdom

VisionsLive customer journey…

“VisionsLive has been a key partner since we launched online text-based qualitative... The company has not only facilitated our product development by providing the initial training required and enabling internal training for moderators, but it has actively supported our sales activity to help us convince our customers of the value of the product offering.”

Neil Reynolds, Director medeConnect Healthcare Insight, Abingdon, United Kingdom

VisionsLive customer journey…

“...our clients love it! The help desk was just amazing – as always extra fast and helpful, it’s like they’re in the office down the hall, actually even better than that. You really are the best team to work with! .”

Andreea Coca, Digital Market Intelligence Consultant, GfK Bucharest, Romania

Client success…

…in over 42 countries

…large and small…

contactus@visionslive.com www.visionslive.com/contact www.visionslive.com/get-a-quote www.youtube.com/user/CommunitiesOnline