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Andy Evanswww.About.me/andyevans@DigitalAndy
www.OnScroll.com
Myths and FactsViewability is your friend
@DigitalAndy
@DigitalAndy
Myth 1Is viewability is the answer?
@DigitalAndy
FactIt’s a starting point…things are
improving, but we should also be considering viewable engagement time
and its $ value
@DigitalAndy
OnScroll ads only load InView
Ad is only called when it has the
chance to be seen
Resolved at root on
publisher page
All formats and screens,
globally
Validates against IAS, Moat and
others
@DigitalAndy
“Opportunity to see”
@DigitalAndy
BuyersPublishers
@DigitalAndy
OnScroll's innovativetechnology has enabled ESI Media to increase revenue…the ease of implementation makes OnScroll an attractive no-risk addition for publishers” Graeme Finneberg, ESIMEDIAThe Independent, Evening Standard, Sell Side Publisher
@DigitalAndy
What really makes OnScroll unique is their ability to
provide strong viewability rates across genuine premium content and at scale” Buy Side / Demand
@DigitalAndy
Myth 2We need 100% viewability
@DigitalAndy
Fact100% viewability does not exist
publisher side
@DigitalAndy
Myth 3Viewability means no ads
below the fold
@DigitalAndy
FactLoading In-View and
measuring Engage time =
35% more premium inventory
@DigitalAndy
3.2xlonger
viewable time72%
higher engagement
time66%uplift in
click-through-rate
ChallengeHow long should you make an impression viewable?
@DigitalAndy
The FutureProgrammatic opensnew opportunities and ways to sell
@DigitalAndy
@DigitalAndy
Myth 4 I need to redesign my site
to deal with viewability
@DigitalAndy
FactMake your ads responsive
not just your site
[email protected]+44 (0)20 7291 0770
Thanks
Andy Evanswww.About.me/andyevans@DigitalAndy
Download this deck www.onscroll.com/614
AppNexus Seat 1019
