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This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6
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of advertisers believe viewability will be very or somewhat important in 2014
88%
of publisherssay thatviewability measurementhas had noimpact on page layout
of publishers
53%
decreased the overallnumber of ads per page22%
increased thenumber of adsabove the fold
17%
ADVERTISERS PUBLISHERS
HOW IMPORTANT IS VIEWABILITY?
62%plan to work directlywith a 3rd partymeasurement vendor
19%said they’d acceptan MRC-accreditedsolution from theirmedia vendor
25%plan to use ad serverviewability technology
9%of large agencies said they do not plan to use any viewability
measurement
HOW ARE ADVERTISERS PLANNINGTO MEASURE VIEWABILITY?
DO ADVERTISERS EXPECT TO BUY ONLY VIEWABLEIMPRESSIONS ONCE THE MRC ADVISORY IS LIFTED?
“We are not going to consider changing ad slots untilthe MRC lifts its advisory, SafeFrames are enabled,and viewability measurement is standardized.”
PUBLISHER RESPONDENT
VIEWABILITYINDUSTRY PREDICTIONS FOR 2014
INDUSTRY PULSE
Source: Undertone Industry Pulse, November 2013.