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3IS STRATEGY DAYSUX Design with UCLA TFTDM School
From Fragmentation To Convergence
Driven by Devices... Driven by device, platform, format, technology
Why UX Design?
The content space is increasingly competitive
Discovery has become the main challenge
And navigation is now source of frustration
“UX Design has come to function as the interactive display window consumers pass on a daily basis, be it
programmatic or not”
Pillars of our research
Leveraging Our Partnership with UCLA
Research Focus: Transversal Trends
VoiceInterface DataPlatforms
Cross-Platform
Interface
Data Infrastructure
Voice Navigation
Research Focus: Multi-platform ecosystems
Next stage: World-building & transmedia interface
Defining new market standards
#1: Normalizing interactions with AI-driven device
“The Echo is part of Amazon’s larger business strategy to turn personal spaces (home, car) into the retail space of the future by normalizing
interaction with the AI-driven device and, by extension, the product-based
Internet of Things. ”
#1: Normalizing interactions with AI-driven device
#2: Video’s no more an exclusive, time-based feature
“Facebook has developed a video-based infrastructure which redefines the
traditional media supply chain through a variety of consumer services - video is no longer just a source of entertainment, it is the modern site of online user activity.”
#2: Video’s no more an exclusive, time-based feature
#3: 360 videos are now a must-have, will soon go beyond
“The media often describes 360° videos when discussing VR. It’s important to note
it offers a limited vision of VR’s true potential. The user cannot actually interact
with the interface, vs. Henry, a forthcoming VR film from Oculus. ”
#3: 360 videos are now a must-have, will soon go beyond
#3: 360 video now a must-have, will soon go beyond
#4: Ecosystems are built on UI design not hardware
“UI design is the key that binds ecosystems together. While Apple has one of the strongest brand out there, products are paradoxically designed not to be the
main focus of the user, but rather to become indispensable tools.”
#4: Ecosystems are built on UI design not hardware
#5: Blurring software/hardware lines into ecosystems
“The distinctions of “hardware” versus “software” have largely become moot in recent years. Apple has more recently, and more accurately, been called an
“ecosystem company” and an “entertainment company.”
#5:Blurring software/hardware lines into ecosystems
What does it mean for OSEP?
THANK YOU