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This presentation is about how to use social media to plan and promote events. In the presentation we cover using LinkedIn, Facebook, Twitter, YouTube, FourSquare and Google+. This is great information for any type of event planner or even someone just looking for some tips on how to make a production better.
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Marketing Your Event With Social Media
Friday, November 15, 2013
First Things First
✤ Please take out your cell phone
✤ Leave it on
✤ Tell the world why you’re loving this event
Friday, November 15, 2013
First Things First
P.S. Asking event attendees to shut off cell phones during an event is essentially asking them to not tell the world why they should
have been at your event.
Friday, November 15, 2013
Road Map
✤ Basics
✤ Facebook Events
✤ Eventbrite
✤ Intermediate
✤ Hashtags
✤ Live Twitter Feed
✤ Contests
Friday, November 15, 2013
Road Map
✤ To Infinity and Beyond!
✤ Advertising Options
✤ Facebook, LinkedIn, Twitter
✤ Ustream.com
✤ Event Apps for Smartphone
✤ After Event Polling
Friday, November 15, 2013
BasicsNever to late to start
Friday, November 15, 2013
✤ Promote, Promote, Promote!
✤ Offer links to event website and speaker bios
✤ Opportunities for volunteers
✤ Share photos of the behind the scenes efforts
✤ Messages from speakers
✤ Encourage your attendees to tweet during the event and share on their social networks.
Basics - Social Media
Friday, November 15, 2013
Basics - Facebook
✤ Creating an event.
✤ -
✤
Friday, November 15, 2013
Basics - FacebookAdd Relevant
Photo
Ask Question?
Poll?
More about this
later..
Friday, November 15, 2013
Basics - Eventbrite.com
Friday, November 15, 2013
Basics - Eventbrite
Friday, November 15, 2013
Basics - Eventbrite
Friday, November 15, 2013
Basics - LinkedIn
✤ Company Status
✤ Share to appropriate group pages
Friday, November 15, 2013
Intermediate -Drilling a Little Deeper
✤ Hashtags (#)
✤ Choosing a hashtag for an event:
✤ 3 S’s...
✤ Simple
✤ Short
✤ Sexy
Potentially not a drill
bit...I realize this.
Friday, November 15, 2013
Intermediate -Hashtag Fails
✤ 123,995 users contributed to 280,443 tweets in the 5 days prior to #SXSW in 2013
✤ #TooDamnLong
✤ #NotThoughtOut
✤ #AlreadyInUse
Friday, November 15, 2013
Intermediate - Live Twitter Feed
✤ Tweetwally.com
✤ Totally Customizable
✤ Live
✤ Fun
Friday, November 15, 2013
Intermediate - Live Twitter Feed
✤ Tweetchat
✤ Same options as Tweetwally but less customizable.
✤ Live Feed
✤ Free
Friday, November 15, 2013
Intermediate - Twitter List of Speakers
✤ Create a List on Twitter that showcases the speakers for your event so attendees can follow them.
Friday, November 15, 2013
Intermediate - Live Contests
✤ Tweet out locations of VIP gifts with the #
✤ Most creative convention photo with #
✤ Questions about speakers
Bingo!
Friday, November 15, 2013
Intermediate - Four Square
✤ Create an event on FourSquare for your event.
✤ Prior to event leave tips about the upcoming event at appropriate check-in locations.
Friday, November 15, 2013
To Infinity.... - Advertising
✤ Advanced Facebook Advertising
✤ Power Editor
✤ Extremely intelligent targeting options.
✤ Drill down to employer, income, purchase likelihood.
Facebook.com/ads/manage/powereditorJonLoomer.com
Friday, November 15, 2013
To Infinity.... - Advertising
✤ Facebook Advertising
✤ To Email Lists
✤ Friends of Companies
✤ Demographics
✤ Connected to (person, company)
Friday, November 15, 2013
To Infinity.... - Advertising
Promoted Tweets
Friday, November 15, 2013
To Infinity.... - Advertising
Promoted Accounts
Friday, November 15, 2013
Too Infinity.... - Advertising
Trending Topics
Friday, November 15, 2013
To Infinity.... - Advertising
Lead Generation Cards
Learn more at:Ads.Twitter.com
Friday, November 15, 2013
To Infinity.... - Advertising
Direct from Linkedin.com/Ads
Friday, November 15, 2013
To Infinity.... - Ustream.com
✤ Ustreaming your event is a great way to gain attention for the following year event.
✤ Ustream.com
Friday, November 15, 2013
To Infinity.... - Event Apps
✤ Mobinett
✤ SoLoMo
✤ Social
✤ Local
✤ Mobile
Friday, November 15, 2013
Additional Promotional Opportunities
✤ Speaker Sneak Peak Videos
✤ A 1 minute video from each speaker...
✤ Ask the speakers to promote via their social media
✤ Facebook Promoted Posts
✤ Eventility.com
Friday, November 15, 2013
Additional Opportunities...
✤ Instagram Video
✤ Snapchat isn’t just for sexting...is your demographic using it?
✤ Email Campaigns
✤ Strategic partnerships with organizations that have a large social reach.
✤ Hubspot + CharityWater Every speech needs a random baby picture...
Friday, November 15, 2013
Keep In Touch
✤ @DavidaPride
✤ 207.415.7712 - Text/WhatsApp
Friday, November 15, 2013