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2
QUESTIONS
@bryankorourke
WHY WHEN WHAT HOW
USING SOCIAL MEDIA TO ITS GREATEST POTENTIAL
CAN’T MAKE A SILK PURSE OUT OF A SOW’S EAR
NO SILVER BULLET EITHER
7@bryankorourke
NEW PARADIGM OF MARKETING
The process by which a firm profitably translates customer needs into revenue.
Mark Burgess
Marketing
14 States Of Marketing heidicohen.com/hot-marketing-tips/
“IF WE REALLY WANT TO REINVENT ITS GOING TO TAKE SOME
PERSONAL RISK.”
http://heidicohen.com/marketing-definition/
72MARKETING
definitions
11@bryankorourke
MARKETING IS CUSTOMER EXPERIENCE - DENISE LEE YOHN
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#IHRSAINSTITUTE
Digital Transformation
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INTEGRATION OF SM ENHANCES JOURNEY
Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com
A New EcoSystem
Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com 17
Interconnected Themes From The Future Of
Health Clubs
INTEGRATION OF SM ENHANCES MEMBER JOURNEY Omni Channel Technology Platforms
In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm
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BUILT IN SOCIAL
120M Users
In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm
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BUILT IN SOCIAL
NEED TO MARKET AND EXECUTE IN THE WORLD WE LIVE IN
DIGITAL PLATFORMS ARE NOT JUST ANOTHER DISTRIBUTION CHANNEL
FOR ONE WAY COMMUNICATIONS
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Online Opinion Now Eclipses Offline
Relationships
http://fleishmanhillard.com/2012/01/news-and-opinions/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
23
bryankorourke.com
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IF YOU DON’T CARE ENOUGH YOUR BRAND WILL DIE.
80% OF YOUR FUTURE REVENUES WILL COME FROM 20% OF YOUR
EXISTING MEMBERS
IMPROVING YOUR RETENTION JUST 5% CAN IMPACT YOUR PROFIT
BY 80% OR MORE
27@bryankorourke
WE ARE IN THE HUMAN CONNECTION BUSINESS
“A PROCESS OF THE WORK SO MANY PEOPLE ARE IMPATIENT AND UNWILLING
TO DO”
29bryankorourke.com
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MAKE A PLANMANY FAIL TO INTEGRATE DIGITAL AND SOCIAL
INTO THEIR OPERATIONS AND MARKETING
#BASICS
INVOLVE TEAM, MEMBERS & COMMUNITYSOCIAL MEDIA POLICY: http://www.bryankorourke.com/journal/2011/6/26/do-you-
have-a-social-media-policy-for-your-organization.html
#BASICS
DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
35See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8
DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
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Suceess
DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
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FOLLOW - RESOURCES @savysexysocial
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FOLLOW - RESOURCES @garyvee
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FOLLOW - RESOURCES @bryankorourke
http://www.slideshare.net/Bryankorourke
8 2
SELECT AND PROPERLY SETUP PLATFORMS
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DIFFERENT PLATFORMS DIFFERENT METHODS
It’s Native
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45 Tips And Tricks For Facebook http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.
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56 Ways To Market On Pinterest http://www.copyblogger.com/pinterest-marketing/
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52 Tips For Marketing On Instagram http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
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CREATE & CURATE CONTENT
16 FREE TOOLS http://blog.hubspot.com/marketing/free-content-
marketing-tools-list
TOOLS CANVA
It Doesn’t InterruptCREATE & CURATE CONTENT
It Doesn’t Make Demands (Often)
CREATE & CURATE CONTENT
It Leverages Pop CultureCREATE & CURATE CONTENT
It’s MicroCREATE & CURATE CONTENT
SHARE & ENGAGE
54@bryankorourke
55@bryankorourke
Integration
56
USE TOOLS THAT MAKE IT EASIER
57
TOOLS THAT MAKE IT EASIER
How
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TOOLS THAT MAKE IT EASIER
How
SHIFT RESOURCES AND STRATEGIES
EVALUATE PAID @savysexysocial
62@bryankorourke
Campaign Examples
63@bryankorourke
Consistent Message
64@bryankorourke Consistent Message
65@bryankorourke
Consistent Message
66@bryankorourke
Contest : Consistent Message
67@bryankorourke
Contest - Consistent Message
68@bryankorourke Not Optimized Message
69@bryankorourke
Aug 2014 376K Views - 740 Followers
Not Optimized Message
70@bryankorourke
March 2014 550K Views - 1,037 Followers
Not Optimized Message
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Claim Update & Monitor Your Accounts
@bryankorourke Not Optimized Message
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http://blumenthals.com/blog/
@bryankorourke
Social Local Search This Is Important
73@bryankorourke
Campaign Content Examples
74@bryankorourke
Consistent Message
75@bryankorourke
Excellent Engagement
76@bryankorourke
Campaign Content Examples
77@bryankorourke
All Platforms Covered
By Embracing New Approaches You Can Have A Bigger Difference.
I Promise...
79
QUESTIONS
@bryankorourke
@bryankorourke | bryankorourke.com [email protected]
all presentation content is or will be available slideshare.net/bryankorourke