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This is a brief presentation on the use of Single Line Dynamic Content (SLDC) in email to improve recipient open rates. Text of presentation can be found under notes.
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Advanced Email Marketing:
Single Line Dynamic Content Techniques
What is Dynamic Content?
What is Single Line Dynamic Content?
What it is not:
● Not the same as Mail Merge
● Mail merge does not offer logic choices.
● Not an automatic process
● You must set up your own parameters
● Not a “Magic Bullet.”
● It is only a tool; not a cure.
What is it good for?● Localizing information
● Local reps and stores
● Redirecting responses
● Control reply channels
● Personalizing email
● Makes sure Subject Line and Content match
Three places you can use it:● From Address
● Reply Address
● Subject Line
From Address
● “Friendly From” is the first thing people see
● Can change “From” name without changing address
● Use local representative names
● Use membership locations
Reply Address
● Rarely changed and less important
● When responses are handled separately based on
other information.
● An alternative to “DoNotReply” address.
Subject Line
● Better alternative to mail merge
● Ensures content match
● Inserting offline event information
Dynamic Pitfalls
● Whitelisting issues
● Domain switching
● Mismatched send and reply
● No fallback
Does Your ESP Offer Single-LineDynamic Content?
ResourcesGoolara Blog http://blog.goolara.com/2012/09/04/of-senders-and-subject-lines/ The Goolara Blog article on SLDC.
Goolara Website http://goolara.com The Goolara website main page.
About GoolaraGoolara, LLC is the maker of Symphonie—powerful email marketing software with the advanced features a professional marketer needs, but without the hassle of other systems. For a demonstration, call 1-888-362-4575 toll free, or visit http://goolara.com/RequestDemo.aspx and request a demo.