USING LOCATION DATA TO CREATE

AN ENHANCED USER EXPERIENCE

&

LOCATION DATAHELPS DELIVER RELEVANT CONTENTLeveraging AP’s global presence:

• 263 Locations• 106 Countries• Over 1400 daily

newspapers• Broadcasters and

radio members

LOCATION DATAHELPS DELIVER RELEVANT ADVERTISINGProviding usefulinformation for the consumer

LOCATION DATABOOSTS THE VALUE OF AD INVENTORY

$8.4B

$11.3B

2015 2016

eCPMs increase between 20%-30%

Location-targeted mobile ad spend will grow by 35% this year

Source: IAB - Four Ways Publishers Can Use Location Enhanced Ad Products, 2016

TAKEAWAYS:

• Location information is scary, be respectful• Location is distinctly mobile and the key value prop• Proximity is a powerful input to create relevance and

context

THANK YOU!

Andrew SlaterVP, Publisher ServicesAndrew.slater@vervemobile.com

Michael BoordGlobal Director, Mobile Productsmboord@ap.org