User Experience Measurement and Analysis: Perception Testing

User Experience Measurement and Analysis

3. PERCEPTION TESTING

What is Perception Testing?

• A perception test measures an individuals understanding or reaction to different aspects of your business.

Perception test can measure…

• Whether or not customers are perceiving your company in the right way



• Whether or not you are meeting customer expectations



• Whether or not you are meeting customer expectations

• Potential pain points for your customers

Perception Test Examples

Perception Test: Andrea’s Brand



Andrea’s Brand Results

35%

65%

Question Asked: Which design do you prefer?

Alternative 1

Alternative 2

90% confidence interval

Perception Test: Website Design




Website Design Results

15%

15% 70%

Question Asked: What Product Do You Think This Company

Sells?

Correct

Partial

Incorrect

45%

25%

30%

Question Asked: Did the Brand Appear Trustworthy?

Positive

Nuetral

Negative

Perception Test: Website Click



What to test for your business…

• Logo/design direction changes

• To test messages or mission statements

• Determine how people might use your website.

Join us for the next video: Usability Testing

Marketing

User Experience Measurement and Analysis: Perception Testing