USAGE OF FACEBOOK AT ENTERPRISE LEVEL

Overview – Facebook Platform

MANAGEMENT OF ONLINE MARKETING

TARGET AUDIENCES FOR ENTERPRISES

MARKET RESEARCH

SOCIAL PLATFORM

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Facebook for Business

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BUILD BUSINESS PAGE- Pages allow multiple admins- Pages provide analytics

REACH TARGET AUDIENCE- Create ads: Paid messages- Measure ad performance

ENGAGE AUDIENCEN - Create quality content

- Get page insights

INFLUENCE FANS- Updates to fans- Contests can be run

Find new customers. Boost sales.Facebook can help you meet your business goals

Facebook Studio

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More easily customize, save and schedule ad reports.

Break out performance by demographics, placement and country.

Providing more insights about people taking action (such as a Page like, website conversion, app install, etc.)

Measure unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and people talking about this (PTAT).

Success Stories - PepsiCo India

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With nearly all of India tuning in to follow the Cricket World Cup, PepsiCo India spends heavily on TV and print during the matches. But in the 2011 season, the brand looked to get more bang for its buck by making Facebook a key player in its “Change the Game” campaign.

Success Stories - Starbucks

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With more than 27 million fans, Starbucks’ Facebook community is larger than the population of many countries. No wonder, then, that the coffee retailer likes to give these brand loyalists a say in how it does things. Using Facebook, that’s exactly what Starbucks did.

Success Stories - Ford

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To debut its completely new 2011 Explorer, Ford wanted to try something equally new: revealing the car on Facebook. The move would be a fresh one for both the brand and the industry—marking the first time a major car release would take place outside an auto show.

Developer Features

Simple Cross-Platform Development.

Facebook SDK: For integrating with Android, iOS and Websites.

Object APIs: For integrating open graph projects into apps.

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Pros and Cons

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THANK YOU!