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TYPES OF ADVERTISING 13.10.2014

Types of Advertising

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Page 1: Types of Advertising

TYPES OF ADVERTISING

13.10.2014

Page 2: Types of Advertising

BASIC TYPES

• Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised. 

• Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“ 

Page 3: Types of Advertising

BRAND ADVERTISING

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POLITICAL ADVERTISING

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ONLINE ADVERTISING


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