4.02 – Explain the types of advertising media

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4.02 – Explain the types of advertising media. MARKETING. ADVERTISING MEDIA. Advertising media are channels of communication Information travels through them to consumer. TYPES OF ADVERTISING MEDIA. Publications Newspapers Reach a large audience - PowerPoint PPT Presentation

Text of 4.02 – Explain the types of advertising media

Ind. 4.02(A) Explain the types of advertising media

MARKETING4.02 Explain the types of advertising mediaAdvertising media are channels of communicationInformation travels through them to consumerADVERTISING MEDIA

PublicationsNewspapersReach a large audienceJust about anyone can place an ad in a newspaperNewspapers are divided into sections that are useful in promoting different kinds of productsNewspapers vary based on:How often they are publishedTheir sizeGeographic area they cover (national, regional, local)Whom they are intended to targetTYPES OF ADVERTISING MEDIA

PublicationsMagazinesAppeal to a very specific target audiencei.e. Golf Digest for golfers, Teen Vogue for teenage girlsCan be classified based on the audience they reach:Consumer magazinesFor personal enjoyment People, Sports IllustratedBusiness magazinesAppeal to individuals in different industries or a general population of workers Business Week, BrandWeek

TYPES OF ADVERTISING MEDIA

Broadcast Media considered a time media not a space media because the ads last only as long as they are on the airTelevision (Mass Media)+Experience color, sound, and action making them easy to remember and believableThe most influential, best selling type of advertising mediaChannels are chosen based on type of audience and costNetwork TV (ABC, NBC, CBS, FOX) reach a broad audience but are extremely expensiveCable TV channel s target a more specific audience and are less expensiveLocal TV targets a specific geographic and is the least expensive

TYPES OF ADVERTISING MEDIA

TYPES OF ADVERTISING MEDIABroadcast Media RadioEffective and affordable way to reach your target marketTargets a specific audience through he stations formatTrends:National RadioBroadcasting over the Internet

Direct MailPrinted MailEx. Sales letters, catalogs (niche), flyers, postcards, etc.Small businesses like to use because it is relatively inexpensiveCan be viewed as junk mail if it is not sent to the right peopleElectronic Mail (e-mail)Popular because it is quick, easy and inexpensiveCan end up in SPAM folders - to avoid this ask customers to sign up for newsletters and ads (opt-in email marketing)

TYPES OF ADVERTISING MEDIA

TYPES OF ADVERTISING MEDIAThe InternetHas became the fastest growing media outletCan target a specific audience and track responseEx. Business websites, ads on others websites or search engines, etc.

TYPES OF ADVERTISING MEDIAOut-of-HomeExists to reach people when they are away from homeEx. Billboards, Signs, Transit posters (on things that move i.e. bus, taxi, blimp, etc.), humans holding signs, etc.

Other Media (includes anything that has not been discussed previously)Directory Advertising informs on how to contact the business with phone number, address or websitePhone books (Yellow Pages) can target specific geographics

Specialty Media reminds people of your business, must have three criteria:Have the businesses name or logo on itMust be a useful item i.e. pen, shirt, cap, etcMust be given away

TYPES OF ADVERTISING MEDIATYPES OF ADVERTISING MEDIAOther Media (cont.)TelemarketingCalling prospective customers and providing a 1-800 number for them to callMovie Theater AdvertisingBefore the film, posters & standups in the lobbyOther Media (cont.)DVD & CD-ROM AdvertisingFree to introduce the product to the customer Product PlacementManufacturers pay for the their products to be used as props in movies, TV, and computer games

TRENDS IN ADVERTISING MEDIAAds in Virtual WorldsCompanies creating avatars for businesses i.e. Second LifeSMS TextSending ads through text messagesCheap and can target a specific audienceConsumers avoiding adsDo not call listSpam filtersPop up blockersDVR but do you still catch the brands while you are fast forwarding?