Trends and Stats ofE-COMMERCEYou Need to Know in 2014

E-commerce continues to grow at a rapid rate:

Online vs. In-store shopping: Consumer Behavior

What is driving people to make a purchase decision on an e-commerce site?

>50%of U.S. o�ine retail

stores will be in�uencedby the web by 2017.

Online retail sales will grow from $296.70 billion in 2014 to $434.20 billion in 2017.

of consumers are researching items onlineand then buying in a physical store.

of people prefer shopping online tovisiting a store.

have checked online to �nd productinformation while shopping in a store.

on-the-goconvenience.

special o�ers/coupons. product not availablein-store.

easy to compare prices,�nd best deal.

purchased the item they were consideringafter checking online.

of consumers leave a store and look forlower prices online.

88%

84%

77%

62%

19%

63% 52% 48% 41%

Why your e-commerce should go mobile:

How do mobile devices influence consumers:

Online shoppers discover and explore brands on their smartphones:

How do online consumers use mobile to take action with a brand?

How to Make It Better: Optimize Your E-commerce Site

120 million U.S. consumers use their smartphones and tablets while shopping, browsingfor new deals, researching options and buying products.

of people use their mobile to check prices.

50%

of people research items on their mobilebefore buying.

59%

of people read reviews of recent/futurepurchases on their mobile.

46%

of people use social media to comment ona purchase using their mobile.

20%

Mobile DevicesE-commerce at a Glance

How Do People Make Buying Decisions?

use a map to �nd/locatethe business.

85%

visit the brand’s websiteto take action.

74%

call to book an appointment.

70%

of online consumersstart researching(products, services,reviews...) on asmartphone.

then switch to PC.

then switch to tablet.

http://www.marketingprofs.com/charts/2013/12195/online-shopping-trends-most-popular-categories-top-purchase-drivers

http://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.html

http://wanderful.com/survey-report-technology-blurs-the-line-of-online-vs-in-store-shopping-a-survey-of-consumers-who-use-mobile-devices-to-shop/

https://www.mediabistro.com/alltwitter/social-media-shopping_b50440

http://www.thinkwithgoogle.com/articles/proof-online-ads-increase-o�ine-sales.html

http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx

Why does Social Media matter to your e-commerce business?

It’s a digital world. People trust social media and review sites when shopping online:

social media users have purchased an itemonline after sharing it on social media.

4 in 10

of social media users feel consumer ratingsare #1.

of social media users rely on customerreviews.

of consumers use search engines to readabout a product before a purchase.

of social media users visit a company’swebsite before making decisions.

61%

50%

63%

62%

Social Media

people in the U.S. say theirpurchase decisions werein�uenced by social media.

38 million

62%

63%

Resources

of mobile users who landon a mobile optimized siteare more likely to buy.

67% of mobile users will visit acompetitor’s site if the currentsite isn’t mobile-friendly.

61%

60%

4%65%

www.peppergang.com

U.S. E-Commerce Sales 2014-2017

2014 2015 2016 2017

13.60%14.60% 14.20% 12.80%

$338.90$296.70 $384.90 $434.20